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Marketers Concerned With Losing Ability To Measure Campaigns

Marketers Concerned With Losing Ability To Measure Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, January 8, 2024 Key trends in media and advertising identified in a recent survey of brands, agencies, tech executives and media professionals suggest certain platform investments will grow significantly in 2024. Mediaocean wanted to understand intent by omnichannel marketers to maintain … Continue reading Marketers Concerned With Losing Ability To Measure Campaigns →

Google is allowing select sites to delay phase out of third-party cookies

Google is phasing out third-party cookies this fall, but some sites will be able to temporarily re-enable them until the year end. Nicola Agius on January 8, 2024 Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced … Continue reading Google is allowing select sites to delay phase out of third-party cookies →

Instagram head Adam Mosseri says sorry for all those trashy Threads recommendations

Instagram head Adam Mosseri says sorry for all those trashy Threads recommendations Threads is working on a fix for the ‘low-quality’ recommended posts that seem to have taken over recently. Cheyenne MacDonald   Sat, Jan 6, 2024 Whether or not you’ve actively been using Threads, you may have noticed — thanks to its integration into … Continue reading Instagram head Adam Mosseri says sorry for all those trashy Threads recommendations →

Optimizing digital experiences: Don’t focus on just one metric

A fast website isn’t the only thing that matters to customers. Learn a more holistic approach to improving digital experiences. Steve Petersen on January 4, 2024  Website speed is often seen as the main factor impacting customer conversions. However, speed is just one element that contributes to broader digital friction. Here’s why taking a more … Continue reading Optimizing digital experiences: Don’t focus on just one metric →