Hi, Welcome Welcome back By Jennifer Cohen February 03, 2024 American mothers are facing an existential crisis. There have never been more of us, yet it doesn’t feel like it’s any easier. There are also nearly 44 million caregivers in this country—a disproportionate number of them women (75%). The tune of their free labor? … Continue reading 4 ways leaders can better support stressed-out caregivers and working parents
By Zachary Petit In branding and design, as in music, there are indeed one-hit wonders. But then there’s this: Sonos; Subaru Outback; Febreze; Pentium; Swiffer; Impossible Foods; Adobe InDesign; Xbox Live; BlackBerry; Microsoft Azure; OnStar; Nissan Rogue; Scion; Freeform; Dasani; Gold Peak; Truvia; Humira; Embassy Suites; Homewood Suites; Afar . . . and the … Continue reading This guy named Febreze, Blackberry, and Sonos. Now he wants to name your AI company
From leveraging AI to dominating social commerce, learn the top five trends set to shape social media marketing success in 2024. Geoff Crain on February 1, 2024 The digital marketing ecosystem is full of trends that flicker and fizzle faster than your Instagram stories. Mention Vine to a Gen Z colleague and see what happens. … Continue reading Top 5 strategic trends for social media marketing in 2024
Real-world chat data suggests marketers use MarTechBot to enhance marketing activities, marketing operations, strategy and other tasks. Marc Sirkin on February 2, 2024 MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, … Continue reading A deep dive into how marketers use MarTechBot
By Jose Ucar February 03, 2024 When it comes to communication, there are three effective strategies that can help you influence people and create a positive shift in their perspectives and actions: 1) The conveyor: this involves directing and telling people what to do, providing clear instructions and guidance to achieve desired outcomes. 2) … Continue reading This personality type can help create a healthy workplace culture
Dutch regulator KSA issues ruling on loss-based bonuses Graeme Hanna Freelance Writer The Kansspelautoriteit (KSA) has acted to enforce a stricter ruling around loss-based bonuses following a wide-ranging investigation. Specifically, the Dutch gaming regulator has changed the terminology around its guidelines on cashback bonuses to address concerns on the matter and for the purposes … Continue reading Dutch regulator KSA issues ruling on loss-based bonuses
By Zapier February 03, 2024 Call it what you want—sustainable productivity, intentional living, healthy productivity: all of us want to be productive without burning ourselves out. But earlier this year, I was stuck in a pendulum swing between hustle culture and vilifying productivity. On the glorifying busyness side, I “utilized” every minute, and on … Continue reading Procrastination is an emotional problem. Embrace healthy productivity with these 5 principles
Reassess your strategy, identify implementation challenges and turn your martech investments into marketing triumphs. Venkatraman Kannan on February 2, 2024 The allure of martech can be deceptive. It’s easy to get caught up in the promise of cutting-edge technology and lose sight of the practicalities involved in bringing these tools to life. More than the … Continue reading What to do when your martech tools aren’t delivering results
By Ryan McCarthy February 02, 2024 This year, something unusually dark is happening in an industry that is, by design, quite used to handling bad news. In a strong economy, with unemployment near a 50-year low, virtually every single part of the news business—digital media, local news, TV, print, podcasts, and documentaries—is laying off … Continue reading Why does journalism seem like it’s collapsing? Call it market failure
Joe Rogan nabs an estimated $250 million from Spotify to share his big-brained ideas The new multiyear deal even allows his content to stream on other platforms. Lawrence Bonk Fri, Feb 2, 2024 Spotify Everyone’s favorite former Fear Factor host Joe Rogan has signed a new deal with Spotify that’s likely to be worth … Continue reading Joe Rogan nabs an estimated $250 million from Spotify to share his big-brained ideas
