Hi, Welcome Welcome back April 19, 2024 Harlequin gets a BookTok-inspired rebrand Social media is giving romance novels a surge in popularity—and changing their design in the process. BY Zachary Petit If I asked you to envision the cover of a romance novel, your mind would probably conjure up Fabio in various states of undress, a … Continue reading Harlequin gets a BookTok-inspired rebrand
CNET Co-Founder Moves Into AI Voice Content Creation by Laurie Sullivan , Staff Writer @lauriesullivan, April 23, 2024 CNET co-founder Shelby Bonnie has created a video-production service that uses artificial intelligence (AI) to turn a basic video shot on a mobile phone into engaging content. The tool is geared toward all types of creators, such as … Continue reading CNET Co-Founder Moves Into AI Voice Content Creation
Businesses are apparently still not concerned that the chatbots they are deploying widely continue to give false answers. Constantine von Hoffman on April 18, 2024 Try not to be too shocked: Businesses continue to deploy chatbots knowing they can give false answers, according to The Washington Post. It gave the example of tech entrepreneur … Continue reading AI-powered martech releases and news: April 18
April 19, 2024 Selena Gomez and her mom, Mandy Teefey, want you to work on your mental fitness—and their company Wondermind can help Mother-and-daughter duo Mandy Teefey and Selena Gomez started Wondermind to be a ‘mental fitness ecosystem’ aimed at tackling the mental health epidemic by making resources more accessible. BY KC Ifeanyi When Mandy Teefey … Continue reading Selena Gomez and her mom want you to work on your mental fitness—and their company Wondermind can help
April 19, 2024 How to protect your employees from medical debt It takes more than just having health insurance to prevent the leading cause of bankruptcy. This healthcare expert details two underutilized ways to fight back. BY Michael Waterbury Employers have long understood the value of protecting the physical and financial well-being of their team. That’s … Continue reading How to protect your employees from medical debt
April 18, 2024 Ibotta IPO: Stock price closely watched today as Walmart-backed marketing platform lists on NYSE The Denver-based company, which works with popular retailers such as Best Buy and Home Depot, will further test investor appetite for tech-focused public offerings. BY Michael Grothaus Today, another tech company is going public. This time it’s Ibotta Inc, … Continue reading Ibotta IPO: Stock price closely watched today as Walmart-backed marketing platform lists on NYSE
Mastercard and HSBC Bank were among those discussing ways to reduce carbon emissions at the Green Media Summit. Chris Wood on April 18, 2024 Left to right: Kellyanne Perez-Vera, Mastercard; Matthew Cullinen, HSBC Bank; and Solitaire Townsend from agency Futerra. Image: Green Media Summit. The second-annual Green Media Summit at New York’s Javits Center … Continue reading Adtech’s approaches to greener marketing
April 18, 2024 California landlords and business owners won’t be able to hide behind LLCs if new bill passes The bill has broad support from labor, housing, and environmental groups. BY azapata A California lawmaker wants to require business owners and landlords to disclose their identities under legislation aimed at cracking down on opaque ownership structures … Continue reading California landlords and business owners won’t be able to hide behind LLCs if new bill passes
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business. Greg Jarboe on April 18, 2024 The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications … Continue reading Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
April 18, 2024 More trouble for Tesla: Layoffs, severance snafu, and a painful stock downgrade The EV maker saw its shares flirt with 52-week lows on Thursday as its troubles continued to mount. BY Ellie Stevens In an email obtained by CNBC Wednesday, Tesla CEO Elon Musk informed staffers that the severance packages sent to some … Continue reading More trouble for Tesla: Layoffs, severance snafu, and a painful stock downgrade
