Hi, Welcome Welcome back May 24, 2024 The formula for billion-dollar startups Follow the ALICE method to give your opportunity for unicorn status BY Tim Ringel I love working with startups. Entrepreneurship is inspiring in all its forms, and working with founders will often open up your team’s creativity to all kinds of new and exciting … Continue reading The formula for billion-dollar startups
May 14, 2024 P&G shifts focus to brands for Paris Olympics ads For the upcoming Games, P&G is launching advertising for more than 30 of its brands, more than ever before. BY Reuters What is missing from the Paris 2024 Olympics? A tear-jerking corporate advertising campaign from Procter & Gamble saluting the mothers of athletes. The … Continue reading P&G shifts focus to brands for Paris Olympics ads
Google Project Astra hands-on: Full of potential, but it’s going to be a while The move to multi-modal AI is going to be multi-year endeavor. sam rutherford · karissa bell Wed, May 15, 2024 Photo by Sam Rutherford/Engadget At I/O 2024, Google’s teaser for Project Astra gave us a glimpse at where AI assistants … Continue reading Google Project Astra hands-on: Full of potential, but it’s going to be a while
See how AI is enhancing contextual advertising, allowing for more precise audience segmentation and improved ad placement. Ken Zachmann on May 14, 2024 While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of … Continue reading AI in contextual advertising: Beyond the basics
A closer look at Salesforce’s new announcements about Data Cloud, Einstein AI and Copilots and where they all fit into Salesforce’s architecture. Kim Davis on May 24, 2024 Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein … Continue reading Salesforce Einstein: A deeper dive into data, personalization and Copilots
Google Gen AI Video Model Creates Creators by Laurie Sullivan , Staff Writer @lauriesullivan, May 14, 2024 Veo, Google’s generative AI video creation tool announced at I/O on Tuesday, can produce high-quality 1080p resolution video from the inputting of text, image, and video prompts. The tool has an advanced understanding of natural language to enable the … Continue reading Google Gen AI Video Model Creates Creators
A ban would hurt some influencers and the brands they work with. It could also be a big opportunity for existing and new social media platforms. Constantine von Hoffman on May 14, 2024 The U.S. government is threatening to ban TikTok in the country if ByteDance, its China-based owner, refuses to sell. The loss … Continue reading How would a TikTok ban impact influencer marketing?
May 14, 2024 Meta is discontinuing Workplace to focus on AI and metaverse The enterprise communications app Workplace was first introduced for businesses in 2016 with new features including multi-company groups and shared spaces that allowed employees from different organizations to work together. BY Reuters Meta Platforms will discontinue its work-focused Workplace app as the company … Continue reading Meta is discontinuing Workplace to focus on AI and metaverse
May 24, 2024 How DEIB can reduce neurodivergence stigma at work A new survey finds that individuals with ADHD and dyslexia face stigma and discrimination at the office. BY Nathan Friedman Many workplaces and leaders claim to prioritize diversity, equity, inclusion, and belonging (DEIB). However, the 70 million people in the U.S. with a learning and … Continue reading How DEIB can reduce neurodivergence stigma at work
May 14, 2024 Google is rolling out its AI-native search to all users AI search returns a custom-built bundle of text and links in response to a user’s plain-language query. BY Mark Sullivan Google said at its I/O developer event Tuesday that it’s rolling out its AI-native search to all users for the first time. Previously, … Continue reading Google is rolling out its AI-native search to all users
