Hi, Welcome Welcome back June 04, 2024 Five things Gen Z should do to prepare for AI in the workplace AI has transformed the job market in the last year, here’s how recent grads can be better prepared. BY Ellie Stevens As graduation season winds down, another cohort of Gen Zers enters a labor market that … Continue reading Five things Gen Z should do to prepare for AI in the workplace
The theme of this year’s Gartner Marketing Symposium is that it’s no longer enough to seek to adapt to disruption. Marketing must direct it. Kim Davis on June 3, 2024 “We have reached the retrofitting limit.” That was the message of Kristina LaRocca-Cerrone, Gartner senior director, in the first keynote at this year’s Marketing … Continue reading Marketing’s future is directing disruption
AI in Digital Marketing: Trends and Best Practices for 2024 Brad Anderson Former editor AI is far past the point of being a new or emerging technology, especially in the world of digital marketing. A global survey in 2022 found that roughly 90% of marketers across 35 different countries use AI in some way … Continue reading AI in Digital Marketing: Trends and Best Practices for 2024
Personalized marketing taps into core human desires. Here’s how to create tailored experiences that resonate with customers on a deeper level. Alicia Arnold on June 3, 2024 Personalization is a hot topic in martech, but the concept is nothing new. Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in … Continue reading Unlocking customer loyalty: 5 core motivations powering personalized marketing
Samsung sues Oura to block Oura from suing Samsung over the Galaxy Ring Any questions? will shanklin Mon, Jun 3, 2024 Samsung Samsung has filed a lawsuit against Oura to try to head off intellectual property disputes as the Galaxy Ring launch draws near. The suit notes that Oura has used its patent … Continue reading Samsung sues Oura to block Oura from suing Samsung over the Galaxy Ring
June 03, 2024 Russian online disinformation campaign targeted Paris Olympics, Microsoft reports The campaign, which includes falsified news websites and a feature-length documentary film, is specifically designed to denigrate the reputation of the International Olympic Committee. BY Reuters Russia has stepped up an online disinformation campaign which takes aim at France and the upcoming Paris Olympics, … Continue reading Russian online disinformation campaign targeted Paris Olympics, Microsoft reports
New York is about to give parents more control over their kids’ social media feeds It would also require parental permission for late-night notifications. karissa bell Tue, Jun 4, 2024 Matt Cardy via Getty Images New York is poised to pass a law that will bar social media platforms from showing algorithmic feeds … Continue reading New York is about to give parents more control over their kids’ social media feeds
June 03, 2024 Shein IPO: Why the rumored London stock listing is as surprising as it is controversial The China-founded fast-fashion behemoth may pick an off-the-beaten path for its blockbuster market debut, but can it escape the scrutiny it has been resisting? BY Clint Rainey Fast-fashion retailer Shein is reportedly ready again to jumpstart the process … Continue reading Shein IPO: Why the rumored London stock listing is as surprising as it is controversial
How can you craft an email to sell 4th of July goods that doesn’t land like a dud? MarTechBot has the answer. MarTechBot on June 3, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based … Continue reading 4th of July email marketing: Best of the MarTechBot
Find out how to transform your horizontal software into a vertical powerhouse with these targeted strategies. Eric Holmen on June 3, 2024 As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Here’s why you should … Continue reading 8 tips to adopt vertical marketing and drive SaaS growth
