Hi, Welcome Welcome back June 14, 2024 What to know about Weverse, HYBE’s superfan platform joined by Ariana Grande HYBE described Weverse as a ‘super app’ that also offers machine translation in 15 languages. BY Reuters Pop star Ariana Grande is joining Weverse, a superfan platform owned by HYBE, an entertainment firm that manages K-Pop phenomenon … Continue reading What to know about Weverse, HYBE’s superfan platform joined by Ariana Grande
How Pope Francis’ Ominous AI Message At G-7 Affects Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, June 14, 2024 Pope Francis sent an important message to world leaders during the G-7 summit in Italy on Friday as generative artificial intelligence (GAI) continues to improve ad performance for a variety of media and reporting structures. He … Continue reading How Pope Francis’ Ominous AI Message At G-7 Affects Advertisers
June 14, 2024 Is X trying to compete with OnlyFans? Are recent changes to the service formerly known as Twitter a sign of a more adult-centric approach? BY Chris Stokel-Walker Last October, X began experimenting with various tiers of paid subscriptions. Then, seven months later, X (formerly known as Twitter) changed its policy around adult content … Continue reading Is X trying to compete with OnlyFans?
Build lasting customer loyalty through email marketing with key tactics like personalization, segmentation and consistent engagement. Alexander Melone on June 14, 2024 Sales is anything but a numbers game. Sending templated emails in bulk might get you a bigger reach, but you’re antagonizing most, if not all, recipients. To achieve real customer loyalty, it’s … Continue reading 4 tips to build customer loyalty with email
June 14, 2024 How Target plans to bounce back with its private-label brands and price cuts Target has more than 45 private labels, including Good & Gather and Favorite Day food brands, which generate more than $30 billion in sales each year. BY Reuters “Target is my backup option,” said Chloe Guss, a shopper at the … Continue reading How Target plans to bounce back with its private-label brands and price cuts
Practical solutions to align creative and analytical marketing teams and create data fluidity for more responsive, effective campaigns. Melissa Reeve on June 14, 2024 Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. However, legacy organizational structures, specialty skills and a lack of shared information often hinder … Continue reading How to bridge the gap between creative marketers and marketing analysts
June 14, 2024 Elon Musk wins shareholder approval for record $56 billion pay package The shareholder approval, however, does not resolve a Delaware court’s lawsuit on the pay package. BY Reuters Tesla shareholders approved CEO Elon Musk’s $56 billion pay package, the electric vehicle-maker said on Thursday, a big thumbs-up to his leadership and an incentive … Continue reading Elon Musk wins shareholder approval for record $56 billion pay package
If Clearview AI scanned your face, you may get equity in the company The deal is designed to help the privacy-abusing company avoid bankruptcy. steve dent Fri, Jun 14, 2024 Clearview AI Controversial facial recognition company Clearview AI has agreed to an unusual settlement to a class action lawsuit, The New York Times reports. … Continue reading If Clearview AI scanned your face, you may get equity in the company
June 14, 2024 Gen Z and millennials have very different ideas about what makes a brand ‘trustworthy’ TikTok, Band-Aid, and . . . Philip Morris? Here’s how brand trust stacks up along generational lines. BY Hunter Schwarz Which brands are most trustworthy? It depends on the generation you ask. A new Most Trusted Brands survey from … Continue reading Gen Z and Millennials have very different ideas about what makes a brand ‘trustworthy’
There’s cashing in on a trend and then there’s Oral-B adding AI to a toothbrush and calling it the “Genius X.” Should have gone with Ex-Genius instead. Constantine von Hoffman on June 13, 2024 Was the text in the ad AI-generated or did it require a human to create the typo in “where your … Continue reading AI-powered martech news and releases: June 13
