Hi, Welcome Welcome back Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously. Optimove on July 8, 2024 Imagine you were entrusted with ensuring a planeload of people lands smoothly and safely. Then on top of that, imagine you are also responsible for … Continue reading Avoid customer journeys becoming a bad trip – be position-less by Optimove
July 09, 2024 Frozen chicken recalled over listeria fears: Toss these kebab and patty products right now A Canadian importer is recalling more than 2,000 pounds of ready-to-eat food due to potential contamination. BY Tracy Brown Hamilton Al-Safa US, an importer based in Mississauga, Ontario, is recalling more than 2,000 pounds of imported frozen ready-to-eat chicken … Continue reading Frozen chicken recalled over listeria fears: Toss these kebab and patty products right now
July 09, 2024 Google is giving everyone free dark web monitoring. Here’s how to use it Soon you’ll be able to set up alerts from Google to get notified when your personal information gets shared on the dark web. BY Chris Morris As the number of high-profile data breaches continues to grow, it’s getting harder and … Continue reading Google is giving everyone free dark web monitoring. Here’s how to use it
A guide to the human side of AI adoption in marketing and how leaders can ensure smooth implementation and employee buy-in. Jim Ewel on July 9, 2024 What leads to the successful adoption of AI in marketing? Many organizations will sweat over deciding which large language model to use and which AI-enabled marketing … Continue reading A people-friendly approach to adopting AI in marketing
Microsoft AI-Powered CTV Asset Ad Recommendations On The Way by Laurie Sullivan , Staff Writer @lauriesullivan, July 9, 2024 Microsoft Advertising on Tuesday announced AI-powered asset recommendations for video and display, as well as the forthcoming launch of connected TV (CTV) ad recommendations. The video tool launched today, but Microsoft did not provide an exact timeline … Continue reading Microsoft AI-Powered CTV Asset Ad Recommendations On The Way
Apple blog TUAW returns as an AI content farm TUAW recently began publishing “new” content with the bylines of writers who haven’t worked there in more than a decade. karissa bell Wed, Jul 10, 2024 The Unofficial Apple Weblog (TUAW) has come back online nearly a decade after shutting down. But the once venerable … Continue reading Apple blog TUAW returns as an AI content farm
Learn why and how to enhance your first-party data strategy with second-party partnerships and third-party enrichment. Angelina Eng on July 9, 2024 First-party data has become the go-to solution for many marketers grappling with increasing privacy regulations, continued loss of data signals and the impending deprecation of third-party cookies. The shift toward data directly … Continue reading Why first-party data alone won’t solve marketers’ challenges
July 09, 2024 Evolve Bank says a Russia-linked gang stole millions of customers’ data The Memphis-based company said criminals likely downloaded information such as names, Social Security numbers, and bank account numbers. BY Jessica Bursztynsky Evolve Bank & Trust said this week that hackers accessed millions of customers’ personal data during a recent cyberattack. The Memphis-based … Continue reading Evolve Bank says a Russia-linked gang stole millions of customers’ data
July 09, 2024 Etsy is using humans to stand out in an AI-obsessed world Etsy’s new brand campaign aims to differentiate its shopping from the mass-production of Amazon and Shein. BY Jeff Beer Depending on your outlook, we may be on the cusp of an AI-fueled revolution or robot overlord apocalypse. Either way, our technological future … Continue reading Etsy is using humans to stand out in an AI-obsessed world
Paramount and Skydance will merge to create new tech-media giant Its new boss plans to rebuild the technology behind Paramount+. mariella moon Tue, Jul 9, 2024 SOPA Images via Getty Images David Ellison, the new chief executive of Paramount, has big plans for the media giant and wants to turn it into a “media … Continue reading Paramount and Skydance will merge to create new tech-media giant
