Hi, Welcome Welcome back Verizon sued by record labels for serving those accused of music piracy Rachael Davies Tech Journalist Major record labels have banded together to sue Verizon for violating copyright law by serving those accused of music piracy. On Friday July 12, major record labels including Universal, Sony, and Warner have alleged … Continue reading Verizon sued by record labels for serving those accused of music piracy
July 16, 2024 Myths about workplace culture A manufactured culture creates more resentment than inspiration. BY Lior Arussy Lior Arussy is chairman and cofounder of ImprintCX, and author of the upcoming book Dare to Author! An inspiring workplace culture encourages employees to do exceptional work. Many leaders have a tough time accepting that it’s up to … Continue reading Myths about workplace culture
Explore CabinetM’s Q2 2024 martech report: Record $10.8 billion investment, AI funding boost and slowing product innovation. Allyson Delaney on July 15, 2024 CabinetM’s Q2 2024 Martech Innovation Report reveals a surge in martech investments to $ 10.8 billion, despite a 31% year-over-year decrease in new product announcements. New products. We are once … Continue reading AI fuels investment surge in Q2 amid slowdown in new products
July 15, 2024 92 Walmart locations across 4 states are getting their own pizza place The deal with Mr Gatti’s Pizza chain comes as Walmart has pushed to get more shoppers in stores with new grocery offerings. BY Sarah Bregel Customers head to Walmart because they can get everything from lawn chairs to school supplies to … Continue reading 92 Walmart locations across 4 states are getting their own pizza place
July 15, 2024 Burberry has another new CEO: What to know about Joshua Schulman Schulman is set to take over from Jonathan Akeroyd, whose tenure at the helm lasted just two years. BY Grace Snelling In little more than a decade, Burberry, the 170-year-old luxury fashion house, has cycled through four different CEOs in a bid … Continue reading Burberry has another new CEO: What to know about Joshua Schulman
Content experience platform Uberflip becomes part of PathFactory’s B2B content offering. Kim Davis on July 15, 2024 PathFactory today acquired the well-known content experience platform Uberflip in a stock-for-stock transaction. PathFactory is a Canada-based content intelligence platform serving B2B go-to-market teams by building AI-powered content journeys based on real-time analysis of prospect behavior. Co-founded … Continue reading Uberflip acquired by PathFactory
Meta Event Coverage Stats Compare Browser And Server Data by Laurie Sullivan , Staff Writer @lauriesullivan, July 15, 2024 Advertisers using Meta’s conversions API can access insights into event data transactions that provide a clear picture of how data is captured and sent to the company’s platforms. The tool has the potential of improving ad targeting … Continue reading Meta Event Coverage Stats Compare Browser And Server Data
July 15, 2024 New government data shows working from home is here to stay Despite return-to-office mandates, new data shows that many Americans are still doing some or all of their work from home—and with a shorter workday. BY Chris Morris Four years ago, a sizable percentage of the U.S. workforce was trying to figure out … Continue reading New government data shows working from home is here to stay
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Costs to engage new and existing customers. MarTechBot on July 15, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Measuring new customer acquisition and loyalty: Best of the MarTechBot
Find out why maturing your martech stack is crucial for long-term success and how to do it with documentation and strategic planning. Steve Petersen on July 15, 2024 Maturing a martech stack is a critical yet often overlooked aspect of marketing technology management. While marketers frequently focus on executing immediate projects, their technology … Continue reading A roadmap to martech stack maturity
