Hi, Welcome Welcome back SMBs Face Inflation Troubles, As Consumers Reduce Spending by Laurie Sullivan , Staff Writer @lauriesullivan, September 17, 2024 Holidays have become the most stressful time of the year for small and medium-sized businesses, not just consumers. Pressures around inflation and the state of the economy are causing concern for small business owners … Continue reading SMBs Face Inflation Troubles, As Consumers Reduce Spending
September 17, 2024 Uber is launching a blue verification badge. Here’s how riders can get a social media-style checkmark In a new system aimed at providing better safety, the ride-hailing service will cross-check passenger account information with third-party databases. BY Jennifer Mattson In an effort to make ride hailing safer and easier, Uber announced a new … Continue reading Uber is launching a blue verification badge. Here’s how riders can get a social media-style checkmark
The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to huge changes for the tech giant and digital marketing. Anu Adegbola on September 17, 2024 Google is on trial for allegedly abusing its dominance of the $ 200 billion digital advertising industry. The U.S. Department of Justice … Continue reading Google adtech antitrust trial: Everything you need to know
September 17, 2024 The need to address transparency in content marketing today Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. BY Keith Turco Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased … Continue reading The need to address transparency in content marketing today
Salesforce triples down on Data Cloud with new capabilities including a close connection with the Agentforce AI bots. Kim Davis on September 17, 2024 “Data Cloud is the heartbeat of the Salesforce platform,” said Rahul Auradkar, using Salesforce’s new mantra. “Data Cloud is the core of how AgentForce works,” he added. Auradkar, EVP and … Continue reading Data Cloud represents the ‘biggest upgrade’ in Salesforce history
Starbucks creates connection with its customers through an AI-driven feedback loop. But you can take some first steps beginning with a simple use case. Melissa Reeve on September 16, 2024 According to the experience management company Qualtrics, 63% of customers believe companies need to get better at listening to their feedback. This aligns with … Continue reading How to build fast, effective feedback loops in an AI-driven world
September 17, 2024 5 LinkedIn tools to make power networking easier Use these potent LinkedIn add-ons to save time, increase visibility, and grow your network. BY Doug Aamoth Love it or hate it, LinkedIn has become an essential platform for networking, job hunting, and building your personal brand. And while managing and optimizing your LinkedIn presence … Continue reading 5 LinkedIn tools to make power networking easier
September 16, 2024 Michael Keaton is one of many famous actors who changed his name for professional reasons. Why does that SAG rule exist? Long before the idea of being a ‘personal brand’ entered the mainstream, professional actors have relied on name recognition to build their careers. BY Shannon Cudd People assign labels to other humans … Continue reading Michael Keaton is one of many famous actors who changed his name for professional reasons. Why does that SAG rule exist?
Google Backdoor Ad Practices Revealed By Those Who Lived It by Laurie Sullivan , Staff Writer @lauriesullivan, September 16, 2024 The U.S. Department of Justice has opened a door for advertisers, publishers and tech platforms’ executives to begin discussing Google’s hidden practices as the justice department continues to hear testimony during Alphabet’s latest antitrust trial in … Continue reading Google Backdoor Ad Practices Revealed By Those Who Lived It
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: MMP measurements to increase mobile and web bookings. MarTechBot on September 16, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Using mobile measurement partners to drive bookings: Best of the MarTechBot
