Latest Posts

Data-driven decisions start with effective intake forms

Hi, Welcome Welcome back Insights for designing an effective intake process that supports strategic decision-making and operational success. Nickole Brown on February 24, 2025   I’m all in on data as a valuable asset to an organization. It enables employees to perform analyses that drive data-informed decision-making. However, collecting meaningful data must be a priority … Continue reading Data-driven decisions start with effective intake forms →

Why today’s youth need more math, logic, and grammar skills

February 24, 2025 Why today’s youth need more math, logic, and grammar skills To develop and optimize AI use, our educational system needs to promote these basics. BY Rodrigo Magnago Most ordinary people know little about the calculus, statistics, linear algebra, logic, and programming languages required to design projects and products to leverage artificial intelligence. However, … Continue reading Why today’s youth need more math, logic, and grammar skills →

Google Releases Veo 2 Price Tag, Changing Video Ad Production

Google Releases Veo 2 Price Tag, Changing Video Ad Production by Laurie Sullivan , Staff Writer @lauriesullivan, February 24, 2025 Veo 2, Google’s AI video generator announced in December, now has a price that is attracting attention. The 50 cents per second of video adds up to $30 per minute. The price tag will likely make video … Continue reading Google Releases Veo 2 Price Tag, Changing Video Ad Production →

AI agents offer a glimpse into a potentially simplified future

Martech has become a tangled web of tools and integrations. Could AI agents be the key to a simpler, smarter future? Venkatraman Kannan on February 24, 2025   For years, the martech ecosystem has expanded relentlessly. We’re now surrounded by an overwhelming array of tools designed to solve specific marketing challenges. However, this rapid growth … Continue reading AI agents offer a glimpse into a potentially simplified future →

5 underrated tools to boost your B2B PPC performance

These will help you track smarter, outsmart competitors, and make sense of multichannel chaos in 2025 Laura Schiele on February 24, 2025   Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential.  With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native … Continue reading 5 underrated tools to boost your B2B PPC performance →