Latest Posts

Google tightens ad policies to align with Search spam rules

Advertisers risk ad disapprovals if their sites violate spam policies, making search compliance critical to PPC success. Anu Adegbola on December 26, 2024    Google expanded its “Abusing the ad network” policy this week. The policy now explicitly disapproves ads that link to destinations penalized for violating Google Search spam policies. Specifically, ads directing users … Continue reading Google tightens ad policies to align with Search spam rules

Customer experience tools and strategies: 2025 Predictions

Don’t expect a sea change. Keep delivering flexible, seamless experiences while considering these areas of improvement that will make an impact in 2025. Chris Wood on December 26, 2024   Customer experience faced serious challenges during the pandemic. Now, there’s no looking back. Customers want it all, and really there’s no excuse for them not … Continue reading Customer experience tools and strategies: 2025 Predictions

An OpenAI Audio Ad For Publishers And Retailers Created From 1-800-ChatGPT

An OpenAI Audio Ad For Publishers And Retailers Created From 1-800-ChatGPT by Laurie Sullivan , Staff Writer @lauriesullivan, December 24, 2024 Driving online traffic from search to websites has been one of the media’s leading benefits. OpenAI has a unique opportunity with its toll-free service to generate revenue and drive online and foot traffic to publishers, … Continue reading An OpenAI Audio Ad For Publishers And Retailers Created From 1-800-ChatGPT

What OpenAI Is Missing From 1-800-ChatGPT To Support Publishers, Retailers

An OpenAI Audio Ad For Publishers And Retailers Created From 1-800-ChatGPT by Laurie Sullivan , Staff Writer @lauriesullivan, December 24, 2024 Driving online traffic from search to websites has been one of the media’s leading benefits. OpenAI has a unique opportunity with its toll-free service to generate revenue and drive online and foot traffic to publishers, … Continue reading What OpenAI Is Missing From 1-800-ChatGPT To Support Publishers, Retailers

Google’s Fix For Search Monopoly: Choice, Performance Driven By Curiosity

Google’s Fix For Search Monopoly: Choice, Performance Driven By Curiosity by Laurie Sullivan , Staff Writer @lauriesullivan, December 23, 2024 Humans are curious. Their longing to question, speculate and doubt has made search and advertising much more difficult to accomplish successfully. Sometimes it is preference, and other times it is bias. Will we see a Google … Continue reading Google’s Fix For Search Monopoly: Choice, Performance Driven By Curiosity

Email content for B2B decision-makers: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Reaching decision-makers with the best email content. MarTechBot on December 23, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Email content for B2B decision-makers: Best of the MarTechBot

Amazon and Starbucks strikes: Trump’s return puts pressure on unions

December 23, 2024 Amazon and Starbucks strikes: Trump’s return puts pressure on unions However, Trump has given some signs that he might be friendlier to labor during his second term compared to his first term. BY Associated Press Amazon delivery drivers and Starbucks baristas are on strike in a handful of U.S. cities as they seek … Continue reading Amazon and Starbucks strikes: Trump’s return puts pressure on unions