Pireveen Mathies Jan 21, 2025 Why Outbound Marketing Still Matters in an Inbound-Dominated Era In a world full of inbound marketing, I strongly believe that outbound marketing can still be a valuable tool in today’s digital landscape, but its effectiveness depends on how it’s executed. While inbound marketing has become dominant due to its … Continue reading Why Outbound Marketing Still Matters in an Inbound-Dominated Era
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Mastering Client Success in Digital Marketing
Carlie Buffan – Jan 21, 2025 Mastering Client Success in Digital Marketing In the world of digital marketing, success is often measured by the ability to strike the right balance between delivering results, building strong relationships, and providing value to clients. As a digital marketer, it’s essential to make data-driven decisions and constantly … Continue reading Mastering Client Success in Digital Marketing
What is Salesforce cooking up for marketers in its Spring 2025 release?
Agentforce and data management are among the themes for marketers in the Spring 2025 updates from Salesforce. Mike Pastore on January 21, 2025 It’s the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses. … Continue reading What is Salesforce cooking up for marketers in its Spring 2025 release?
Are your CX metrics hurting your customer experience?
Setting performance goals against CX metrics like NPS, CSAT or CES can backfire, demotivate employees and harm customer experiences. Raj Sivasubramanian on January 20, 2025 Metrics are a polarizing topic in customer experience. There are ongoing discussions about which CX metric is the best. Net Promoter Score (NPS) remains one of the most widely … Continue reading Are your CX metrics hurting your customer experience?
How Trump shifted from banning TikTok to saving it
January 20, 2025 How Trump shifted from banning TikTok to saving it Trump joined TikTok last year and has grown his following to nearly 15 million users—crediting the app for helping him win over young voters. BY Associated Press During his first term as president, Donald Trump led the effort to ban TikTok, the hugely popular video-sharing site … Continue reading How Trump shifted from banning TikTok to saving it
Marvel Snap comes back online in the US
Marvel Snap comes back online in the US It was one of the apps that went offline with TikTok. mariella moon Tue, Jan 21, 2025 Marvel Snap/Second Dinner Marvel Snap is back online in the US after it shut down alongside TikTok, Second Dinner has announced. The game’s developer also said on … Continue reading Marvel Snap comes back online in the US
Some college athletes renew calls to become employees
January 20, 2025 Some college athletes renew calls to become employees Athletes.org held a meeting with more than 50 of those players over the weekend leading up to Monday’s CFP national title game between Ohio State and Notre Dame. BY Associated Press The way Kardell Thomas sees things, it wasn’t so much the schools as it was the system … Continue reading Some college athletes renew calls to become employees
Story-driven marketing campaigns: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Story-driven approaches to multichannel campaigns. MarTechBot on January 20, 2025 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded … Continue reading Story-driven marketing campaigns: Best of the MarTechBot
Performance-Based TikTok Ad Campaigns Get Lost In Blackout
Performance-Based TikTok Ad Campaigns Get Lost In Blackout by Laurie Sullivan , Staff Writer @lauriesullivan, January 20, 2025 A memo to advertisers published by TikTok on Sunday warned of some limitations to live campaigns, despite the company reinforcing its infrastructure to minimize any disruptions that might affect ad serving in the U.S. The note was published … Continue reading Performance-Based TikTok Ad Campaigns Get Lost In Blackout
How to clear 5 hurdles to AI adoption in marketing analytics
Tackle key challenges like data complexity, cost and skills gaps with a practical, use-case-driven approach. Matthew Greitzer on January 20, 2025 AI is set to transform the way we work, yet its full potential remains untapped. In marketing analytics, AI holds the promise of revolutionizing the field by: Enabling significant performance improvements. Unlocking untold … Continue reading How to clear 5 hurdles to AI adoption in marketing analytics
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