Hi, Welcome Welcome back Taking time off is tough — especially for email marketers. Here’s how to prepare, delegate and actually relax this summer. Ryan Phelan on June 26, 2025 Finally, vacation season is here. School is out for most students, and parents want to take a break or send their kids off to … Continue reading 6 steps to take a guilt-free vacation from your email program
June 26, 2025 Legacy companies with rich data are transformed by AI BY Alberto Prado When people think about artificial intelligence, they often picture sleek start-ups or futuristic labs. But what happens when AI meets a company that has been innovating for over 100 years? Unilever is one of the world’s largest consumer goods companies, home … Continue reading Legacy companies with rich data are transformed by AI
June 27, 2025 ‘Pawternity’ leave, unlimited ice cream, and more: 5 offbeat company benefits BY Sarah Bregel Employees are in a burnout crisis. A 2023 Mercer report found that 82% of workers were at risk of burnout. Overworked employees say they need time off, work-life balance, and flexibility. But the same report noted only 32% of … Continue reading ‘Pawternity’ leave, unlimited ice cream, and more: 5 offbeat company benefits
N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term impact. Loren Shumate on June 26, 2025 As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. This change prioritizes short-term demand capture over long-term … Continue reading Why marketing must reclaim GTM design in the age of AI
June 26, 2025 Enterprises can’t overlook security when embracing AI BY Donnchadh Casey Amara’s Law, coined by the American scientist and futurist Roy Amara, says humans “tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” If the first half of 2025 is anything to go … Continue reading Enterprises can’t overlook security when embracing AI
Microsoft Shared Results From Mercedes-Benz Showroom Ads Pilot by Laurie Sullivan , Staff Writer @lauriesullivan, June 26, 2025 Microsoft on Thursday shared updates to the Mercedes Benz Showroom Ads pilot, Performance Max, MSA Report Builder, Showroom Ads, and showcased a new Search Advertising Landscape Guide. Mercedes-Benz is Microsoft’s first client working with Showroom Ads. The three-month-old … Continue reading Microsoft Shared Results From Mercedes-Benz Showroom Ads Pilot
The framework standardizes game ad campaign metrics and outlines what metrics to expect and what additional data to request. Constantine von Hoffman on June 26, 2025 The IAB released its new Gaming Measurement Framework today, designed to make gaming campaigns easier to understand, compare and optimize. With over 80% of U.S. internet users identifying … Continue reading New IAB Framework aims to bring clarity to gaming ads
Brand or demand? Why not both? Learn how integrated strategies can boost trust, drive action and maximize your marketing ROI. Brianna Miller on June 25, 2025 For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 … Continue reading Are brand awareness and demand generation rivals, or the ultimate power couple?
June 25, 2025 Summer reminds us: Play is essential BY Michele Walsh At my house, there’s an ongoing countdown—my three daughters are eagerly ticking off the days until school’s out. They’re dreaming about camp, late nights outside, and long days filled with play. As a mom, I love their excitement and I know how important this … Continue reading Summer reminds us: Play is essential
20% reported liking an advertiser less after seeing ads on social media alongside user-generated hate speech. Constantine von Hoffman on September 22, 2023 The FTC approved Omnicom’s purchase of Interpublic Group this week, after the ad agency giant promised not to engage in any nefarious brand safety activities. If you think I’m exaggerating, the … Continue reading FTC says Omnicom deal is OK, as long as there’s no brand safety involved
