Hi, Welcome Welcome back At the November MarTech Conference we discussed AI consent compliance, changing regulations and more. Here’s a recap. MarTechBot on November 13, 2025 At the November MarTech Conference, Tim Hillison, founder and CMO of Entry Point 1, moderated a session called “Consent, compliance and trust in the AI age,” a practical … Continue reading The stakes around trust, compliance and consent are higher than ever
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Doti AI technology boosts how tools find and use internal knowledge—and that could change how marketers work across teams. Constantine von Hoffman on November 13, 2025 Salesforce has acquired Israeli startup Doti AI in a deal reportedly worth around $ 100 million, betting big on enterprise search tech that’s barely out of stealth mode. … Continue reading Salesforce buys AI startup to boost its enterprise search abilities
Google Reduces Cost Of MMM Tests by Laurie Sullivan , Staff Writer, November 13, 2025 Metrics give marketers insight into the impact of campaigns, but the power resides in understanding the numbers. Google has released two AI-based agentic agents that analyze campaigns, but marketers should have the knowledge to recognize the influence of the words … Continue reading Google Brings Down Cost Of Running MMM Tests
FanDuel Predicts debuts as CME partnership pushes prediction markets mainstream forward Rachael Davies Suswati Basu Gambling giant FanDuel is entering the world of prediction markets with a new app, FanDuel Predicts, launched through a partnership with derivatives marketplace CME Group. FanDuel has announced that it will launch a prediction markets app called FanDuel … Continue reading FanDuel Predicts debuts as CME partnership pushes prediction markets mainstream forward
November 13, 2025 Most companies are one resignation away from a leadership crisis
ProphetX applies to the CFTC to launch a new prediction market Suswati Basu ProphetX has applied to the U.S. Commodity Futures Trading Commission (CFTC) to enter the bustling world of prediction markets. The brand, formerly operating as Prophet Exchange and known for its sweepstakes model across dozens of states, had investors including MIXI … Continue reading ProphetX applies to the CFTC to launch a new prediction market
Mozilla Challenges Online Ads, Once Again by Laurie Sullivan , Staff Writer, November 12, 2025 Artificial intelligence (AI) must become about “us,” not about “I” — how to make the world better. How to ensure privacy. Shifting from “us” to “I” requires a multifaceted approach for the collective good that involves policy, technology, and ethical … Continue reading Mozilla Challenges Online Ads, Once Again
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