June 30, 2025 Home Depot announces $4.3 billion deal to acquire GMS building products distributor BY Associated Press Home Depot is buying specialty building products distributor GMS Inc. in a deal valued at approximately $4.3 billion. The Atlanta home improvement chain said Monday the transaction will help strengthen Home Depot’s relationship with professional contractors. GMS of … Continue reading Home Depot announces $4.3 billion deal to acquire GMS building products distributor
June 30, 2025 Start your day right with these digital productivity tools BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Curious about my actual tech tool kit? I’m sharing the apps and tools that powered me through a recent morning—from wake-up … Continue reading Start your day right with these digital productivity tools
June 29, 2025 How to make ‘workcations’ work BY Featured Summer is here, and “workcations,” a blend of business and personal travel, are on the rise. According to data from Engine, a group travel startup, nearly two-thirds (65%) of full-time employed Gen Z workers say they’re likely to combine business travel with leisure travel. Also known … Continue reading How to make ‘workcations’ work
June 29, 2025 What are voluntary layoffs? BY Mariah Alanskas Adding the word “voluntary” in front of separation, retirement, and severance packages seem to be the new, empathetic way for companies to handle layoffs whether it’s the tech industry or higher education. These programs, also broadly known as voluntary incentive separation programs, have been around for … Continue reading What are voluntary layoffs?
Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability. Greg Kihlstrom on June 27, 2025 Great marketers know how to analyze campaign data and pull the right performance levers. However, creative quality often takes a backseat to other factors — even though it shouldn’t. Ads … Continue reading AI can scale ads, but great creatives drive brand impact
See the differences in how popular LLMs find their content. Mike Pastore on June 27, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Popular LLMs like Google Gemini and ChatGPT have to get their information from somewhere. There’s a vast amount of information available online, and each LLM uses … Continue reading Where do the popular LLMs find their information?
Perplexity’s AccuWeather Data Deal Isn’t About Rain And Shine by Laurie Sullivan , Staff Writer @lauriesullivan, June 27, 2025 Perplexity co-founder Aravind Srinivas announced a new feature that will allow users to schedule tasks on WhatsApp. Users can ask the chatbot to remind them to turn off their home heater at a particular time or to send updates about … Continue reading Perplexity’s AccuWeather Data Deal Isn’t About Rain And Shine
When strategic decisions are made without marketing’s input, the result is KPIs that look good on paper but fail in practice. Jaimon Hancock on June 27, 2025 There’s no shortage of conversation about giving marketing a seat at the table. Over the years, we’ve seen dozens of articles calling for marketing to be treated … Continue reading Marketing can’t own the results without a say in the strategy
Taking time off is tough — especially for email marketers. Here’s how to prepare, delegate and actually relax this summer. Ryan Phelan on June 26, 2025 Finally, vacation season is here. School is out for most students, and parents want to take a break or send their kids off to camp. However you define … Continue reading 6 steps to take a guilt-free vacation from your email program
June 26, 2025 Legacy companies with rich data are transformed by AI BY Alberto Prado When people think about artificial intelligence, they often picture sleek start-ups or futuristic labs. But what happens when AI meets a company that has been innovating for over 100 years? Unilever is one of the world’s largest consumer goods companies, home … Continue reading Legacy companies with rich data are transformed by AI
