Is AI rewriting your brand story without telling? Learn to spot and stop AI-driven brand drift before it erodes trust. Semrush Enterprise on August 28, 2025 Your brand message is no longer entirely yours to control. AI systems have become storytellers, shaping how consumers discover and understand your brand. Every customer review, social media … Continue reading How generative AI is quietly distorting your brand message by Semrush Enterprise
Emotional Intelligence and Tech Project Success: A Lumenalta White Paper Bombshell Deanna Ritchie Lumenalta’s most recent white paper explores the role of emotional intelligence (EQ) in tech. Based on input from more than 900 IT leaders, the study suggests a possible link between EQ-focused teams and improved project outcomes. Despite 94% of leaders calling EQ … Continue reading Emotional Intelligence and Tech Project Success: A Lumenalta White Paper Bombshell
Stuck targeting just Black Friday and Cyber Monday? Your customers aren’t. Gen Z starts shopping in June. Mike Pastore on August 29, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Klaviyo’s “2025 Black Friday Cyber Monday (BFCM) Forecast.” AI is becoming central to how people shop, and the … Continue reading Holiday shopping is starting earlier in the year
August 30, 2025 ‘Time to dream up some new’: will.i.am believes AI could be the next hip-hop While another person might worry about AI cannibalizing their industry, will.i.am sees enormous potential in AI to change everything: from how we create music to the way we work. will.i.am is a founding member of the Black Eyed Peas. He’s … Continue reading ‘Time to dream up some new’: will.i.am believes AI could be the next hip-hop
Surveys aren’t enough. Use genAI to detect trends, reveal intent and craft hyper-relevant B2B campaigns informed by true customer voices. Maria Marino on August 29, 2025 This article was co-authored with Michael Maziarka, VP Analyst in the Gartner Marketing Practice, specializing in customer experience, customer success management and customer marketing programs. For years, B2B … Continue reading GenAI powers the next era of customer listening
95% Of Companies Get Zero ROI From GAI Initiatives, MIT Study Finds by Laurie Sullivan , Staff Writer, August 29, 2025 Generating higher returns on investments from generative artificial intelligence (GAI) may be a little more difficult to achieve than some executives initially thought, although many companies are throwing millions and sometimes billions of dollars … Continue reading 95% Of Companies Get Zero ROI From GAI Initiatives, MIT Study Finds
Go beyond channel metrics. Customer analytics highlights retention, LTV and incremental demand to guide smarter marketing decisions. Lauren Mraz on August 29, 2025 Attributed revenue, ROAS, conversion rate — traditional marketing metrics track efficiency but often miss the signals that reveal which customers drive growth. Today, first-party customer data is more accessible and valuable … Continue reading How customer analytics closes the gaps in performance measurement
August 29, 2025 Chinese tech giant Alibaba aims to fill Nvidia void with its new AI chip BY Reuters China’s Alibaba has developed a new chip that is more versatile than its older chips and is meant to serve a broader range of AI inference tasks, the Wall Street Journal reported on Friday, citing people familiar … Continue reading Chinese tech giant Alibaba aims to fill Nvidia void with its new AI chip
Clicks are vanishing, but email still sparks action. Learn how to prove its influence with smarter metrics and schema markup. Kath Pay on August 28, 2025 AI is reshaping email marketing, starting right in the inbox. Clicks are becoming optional — sometimes unnecessary. That’s convenient for subscribers but potentially disastrous for marketers. Zero-click marketing … Continue reading Adapting email for AI-powered inboxes and zero-click journeys
WagerTalk Media announces partnership with other content networks Sophie Atkinson The sports betting content network WagerTalk Media has announced it will partner with PicksandParlays.net Group and WinnersAndWhiners to “form one of North America’s largest independent sports betting content networks.” The strategic partnership has been created to serve the American market, with estimations that the combined … Continue reading WagerTalk Media announces partnership with other content networks
