September 10, 2025 Ben & Jerry’s ‘not for sale,’ says Magnum CEO ahead of spin-off from Unilever BY Reuters Magnum CEO Peter ter Kulve dismissed any talk of selling Ben & Jerry’s on Wednesday and said he was focused on reclaiming market share and growing sales as the spin-off of the new Magnum Ice Cream Company … Continue reading Ben & Jerry’s ‘not for sale’ says Magnum CEO ahead of spin-off from Unilever
The RFP is outdated for martech. Learn faster, outcome-driven ways to select vendors through real-world pilots and partnerships. Gareth Chilton on September 9, 2025 For decades, the request for proposal (RFP) has been the default model for selecting technology vendors — a structured way to define requirements, score responses and declare winners. That approach … Continue reading Why pilots, not RFPs, define the future of martech selection
WPP Media Report Predicts Increase In Biometric Data, Agentic Ads In 2030 by Laurie Sullivan , Staff Writer, September 9, 2025 WPP Media officially published its Advertising in 2030 report on Tuesday. The company had previewed parts of the report in June. The updated version highlights how industry experts see the future of media, technology, … Continue reading WPP Media Report Predicts Increase In Biometric Data, Agentic Ads In 2030
AI adoption is booming, but only 28% see better sales results. The real issue? No systems for execution. Mike Pastore on September 9, 2025 AI adoption is accelerating among revenue teams, but a new report finds widespread breakdowns in execution, effectiveness and alignment. “The Go-To-Market Performance Gap Report” (registration required) from Highspot found these … Continue reading Revenue teams struggle with execution, despite widespread AI adoption
September 09, 2025 How IBM, Dell, and Cisco helped China with the surveillance and detention of thousands BY Associated Press The body camera hung from the top of the IV drip, recording the slightest twitch made by Yang Guoliang as he lay bloody and paralyzed in a hospital bed after a police beating with bricks. By … Continue reading How IBM, Dell, and Cisco helped China with the surveillance and detention of thousands
AI is handling tasks that once taught junior staff marketing fundamentals. Cutting these positions now means a talent shortage down the line. Constantine von Hoffman on September 8, 2025 Entry-level roles are drying up because of AI automation and budget cuts. This is particularly true for marketing, where AI’s capacity to do grunt work … Continue reading AI threatens entry-level marketing jobs—and the future talent pipeline
September 09, 2025 Why your startup needs a fractional leader BY Yakov Filippenko Every founder wants top-tier talent. But when your company is young, two obstacles loom. The first one is that no one knows you. The second one is that, likely, you can’t afford a full-time senior hire. The irony is that this is when … Continue reading Why your startup needs a fractional leader
Is SEO Dead in 2025? How AIO, AEO & GEO Are Rewriting the Playbook Chris Walton Sep 8, 2025 TL;DR SEO isn’t dead it is expanding. Google holds 86% U.S. share. AI Overviews/AI Mode shift attention from links to answers. Clicks fall with AI summaries to 8% vs 15% for those without. Win by being … Continue reading Is SEO Dead in 2025? How AIO, AEO & GEO Are Rewriting the Playbook
See how GA4 funnels reveal where SaaS users drop off — and how to fix friction points to improve conversions, onboarding and revenue growth. Dan Taylor on September 8, 2025 B2B SaaS user journeys are rarely straightforward. Unlike the faster, more direct paths common in B2C, SaaS buyers take longer to decide — working … Continue reading How to optimize B2B SaaS user journeys with GA4
September 08, 2025 Trader Joe’s wins appeal to sue an employee union over trademarks BY Reuters A federal appeals court on Monday revived a Trader Joe’s lawsuit accusing a fledgling employee union of trademark infringement for selling T-shirts, buttons, mugs, and reusable tote bags that feature the grocery chain’s distinctive red typeface and logo. In a … Continue reading Trader Joe’s wins appeal to sue an employee union over trademarks
