Fiverr is laying off 250 employees to become an ‘AI-first company’ The gig economy platform is joining companies like Duolingo in wrapping layoffs in AI hype. Ian Carlos Campbell Tue, September 16, 2025 Fiverr Gig economy platform Fiverr is laying off 250 employees as it pivots to being an “AI-first company,” CEO Micha Kaufman shared … Continue reading Fiverr is laying off 250 employees to become an ‘AI-first company’
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GAI Ad Production Costs Vs. Traditional, Estimated By NP Digital
GAI Ad Production Costs Vs. Traditional, Estimated By NP Digital by Laurie Sullivan , Staff Writer, September 16, 2025 There has been much discussion of the cost to create, from start to finish, an advertisement or video for digital sites or streaming and connected TV (CTV) services. James Maddison, Blockchain.com head of marketing, recently described … Continue reading GAI Ad Production Costs Vs. Traditional, Estimated By NP Digital
Oracle, Andreessen Horowitz consortium will control 80% of TikTok in U.S.: Report
September 16, 2025 Oracle, Andreessen Horowitz consortium will control 80% of TikTok in U.S.: Report TikTok’s U.S. operations would be controlled by an investor consortium including Oracle, Silver Lake, and Andreessen Horowitz, under a framework the U.S. and China are finalizing, The Wall Street Journal reported on Tuesday, citing people familiar with the matter. A … Continue reading Oracle, Andreessen Horowitz consortium will control 80% of TikTok in U.S.: Report
U.S. credit scores suffer largest 2-year drop since Great Recession
September 16, 2025 U.S. credit scores suffer largest 2-year drop since Great Recession After more than a decade of steady improvement, the average American’s credit score fell for the second year in a row. Falling credit scores are just the latest sign that all is not well within the U.S. economy. According to a new … Continue reading U.S. credit scores suffer largest 2-year drop since Great Recession
Why every technology revolution feels the same, until it isn’t
Excited by every AI tool? You’re not alone. But history shows tech hype often skips the hard part: real change. Marc Sirkin on September 16, 2025 I still remember the piercing, digital screech of a 56k modem initiating its handshake with the future. While waiting for QuickTime VR demos to appear on my screen, … Continue reading Why every technology revolution feels the same, until it isn’t
What is the Agent2Agent protocol and why should marketers care?
AI tools are smart alone — but unstoppable together. Discover how the Agent2Agent protocol turns collaboration into a marketing advantage. MarTechBot on September 15, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to … Continue reading What is the Agent2Agent protocol and why should marketers care?
Entain details new sportsbook features to enhance customer experience
Entain details new sportsbook features to enhance customer experience Graeme Hanna Entain has unveiled a range of new features as part of its ‘product innovation strategy’ to enhance its betting offerings across the United States, the United Kingdom, and Brazil. The tools, aimed at improving the customer experience, include faster withdrawals, new BetBuilder technology, live … Continue reading Entain details new sportsbook features to enhance customer experience
Timeless Marketing in an AI-Driven World
Timeless Marketing in an AI-Driven World Carlie Buffan Sep 15, 2025 AI is changing the way people search and interact with content online. Features like AI Overviews might help with visibility, but they also mean fewer clicks—leaving many sites with less traffic even when rankings look strong. Discovery doesn’t happen in just one place anymore. It’s scattered … Continue reading Timeless Marketing in an AI-Driven World
Marketers turn to AI for speed, while consumers turn away in distrust
Marketers are leaning on AI to meet rising demands, but while productivity climbs, consumer trust is sinking — and that gap could be marketing’s biggest risk. Constantine von Hoffman on September 15, 2025 Resource-constrained marketers are using AI to help increase productivity by helping with everything from ideation and faster workflows to data analytics. … Continue reading Marketers turn to AI for speed, while consumers turn away in distrust
Email eats up 28% of your week. Here’s how to get your time back
September 15, 2025 Email eats up 28% of your week. Here’s how to get your time back You sit down to tackle a big project, and within minutes, your inbox pings. A Slack message follows. By the time you’ve responded to those, another four have hit your inbox. Before you know it, your morning’s derailed, … Continue reading Email eats up 28% of your week. Here’s how to get your time back