Latest Posts

California tribes applaud approval of sweeping new cardroom gambling regulations

Hi, Welcome Welcome back California tribes applaud approval of sweeping new cardroom gambling regulations Suswati Basu     California’s long-running fight over cardroom gaming entered a new phase this month after state officials approved a pair of closely contested gambling regulations. The California Nations Indian Gaming Association quickly praised the decision, saying it gives the … Continue reading California tribes applaud approval of sweeping new cardroom gambling regulations →

If your measurement strategy delays decisions, it’s broken

When attribution, incrementality and MMM disagree, teams freeze. Growth comes from acting with confidence, stacking small gains and validating impact in the P&L. By Tom Leonard   February 19, 2026   Marketing measurement has changed a lot over the last few years. Attribution alone isn’t enough, and most brands know it. Incrementality testing and media … Continue reading If your measurement strategy delays decisions, it’s broken →

Polymarket acquires Dome to deepen prediction market infrastructure

Polymarket acquires Dome to deepen prediction market infrastructure Suswati Basu     Polymarket is making another big bet on the future of prediction markets by acquiring Dome, a Y Combinator-backed startup from the F25 batch that built a unified API designed to make prediction market data and tools easier for developers to use. Dome co-founder … Continue reading Polymarket acquires Dome to deepen prediction market infrastructure →

Gambling is reshaping video games, time, money and attention in 2026, report says

Gambling is reshaping video games, time, money and attention in 2026, report says Suswati Basu     For years, gambling lived on the outer edges of the video game business. It was boxed in by geography, hemmed in by regulation, and treated as culturally separate from mainstream gaming. However, the wall has now largely come … Continue reading Gambling is reshaping video games, time, money and attention in 2026, report says →

How to design a loyalty program your CFO and customers will both support

An AI prompt framework to clarify positioning, segment opportunity and prioritize high-impact loyalty initiatives without a six-figure agency budget. By Ed Poppe   February 20, 2026   The best loyalty programs aim to show up like a friend who actually knows you. Marketers have a thousand ideas and no time to test them. AI won’t … Continue reading How to design a loyalty program your CFO and customers will both support →

Ari Borod joins Polymarket after legal fight with Fanatics over noncompete

Ari Borod joins Polymarket after legal fight with Fanatics over noncompete Suswati Basu     Aron Borod, also known as Ari, is now officially at Polymarket, and the once-sealed court fight over his departure from Fanatics is coming into sharper focus. On Thursday (February 19), Polymarket confirmed it had brought Borod on board as president … Continue reading Ari Borod joins Polymarket after legal fight with Fanatics over noncompete →

How AI eliminates marketing’s execution constraints

With AI automation absorbing overhead, the competitive edge shifts from execution to vision, judgment and customer understanding. By Susan Ferrari   February 20, 2026   We’re entering a world where new AI tools are removing the constraints that have long limited what marketers can achieve. Time and budget once consumed by bureaucracy, coordination overhead and … Continue reading How AI eliminates marketing’s execution constraints →