Using AI in marketing requires separating learning from delivery. A lab-factory model offers a repeatable path from experimentation to scale. By Angela Vega February 11, 2026 Marketing plans are often evaluated in leadership reviews through the same core question: what will this drive? In familiar territory, the answers are straightforward. You know the … Continue reading How to design marketing organizations for AI learning and scale
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What even is a ‘low-hire, low-fire’ environment?
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PwC limits its entry-level roles to just 13 locations
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Why marketing automation platforms are becoming decision engines
Marketing automation platforms aren’t just running campaigns anymore — they’re learning, adapting and deciding what happens next in real time. By Pamela Parker February 11, 2026 Marketing automation used to mean one thing: set up some email workflows, automate the busywork and call it a day. It made sense when campaigns were predictable and … Continue reading Why marketing automation platforms are becoming decision engines
Simo: How OpenAI Ads, Adult Mode Will Work
Simo: How OpenAI Ads, Adult Mode Will Work by Laurie Sullivan , Staff Writer, February 11, 2026 ChatGPT has a feature that lets the user ask the model after it serves an ad its thoughts on the specific product based on the information it knows about the user. The feature launched on Monday in test … Continue reading Simo: How OpenAI Ads, Adult Mode Will Work
Why customer service determines the ROI of your marketing spend
Marketing creates expectations that customer service must fulfill. When they don’t, acquisition gains turn into retention losses. By Shama Hyder February 11, 2026 A customer clicks on your perfectly crafted Instagram ad, lands on your conversion-optimized website and completes a purchase. Three days later, they need help with their order. They wait 10 minutes … Continue reading Why customer service determines the ROI of your marketing spend
3 ways to build psychological safety now so it’s there when you need it most
February 11, 2026 3 ways to build psychological safety now so it’s there when you need it most
MrBeast’s business empire stretches far beyond viral YouTube videos
February 11, 2026 MrBeast’s business empire stretches far beyond viral YouTube videos
Oracle expands its AI agents for marketing, sales and CS teams
Oracle is betting that role-based AI agents — not standalone tools — will let revenue teams cut through data silos and focus more on strategy and growth. By Mike Pastore February 10, 2026 Oracle today announced more role-based AI agents for revenue teams using Oracle Fusion Cloud Applications. The new agents are embedded within … Continue reading Oracle expands its AI agents for marketing, sales and CS teams