— July 18, 2018
Ah yes, LinkedIn. Let’s talk about it, and make sure you have all the information you need to have a fully optimized profile.
Since LinkedIn is used for business more than any other social platform, we encourage our clients (and you!) to take full advantage of its capabilities that continue to regularly evolve.
LinkedIn can be leveraged as a business tool to boost brand awareness and drive leads. As a team and individuals, you can use this platform to become influencers in your industry and achieve core business goals. 71% of professionals feel that LinkedIn is a credible source for professional content.
LinkedIn is one of the fastest growing social platforms, with over 250 million active users. Studies show that 80% of B2B leads from social media platforms come from LinkedIn, and 94% of B2B marketers use LinkedIn to distribute content. (source)
Now, I hope those stats caught your attention and you understand how vital it is for you to have a presence on LinkedIn. Even if you aren’t actively posting, it’s important to represent your personal and company’s brand well. Below are a few guidelines to keep in mind, as well as recommendations for updating your profile.
LinkedIn Profile Checklist
- Keep your basic profile information updated:
- Professional headline – The job of any headline is to entice your connections and other users to click. At a minimum, use your headline to highlight your current position and company. We recommend highlighting your expertise (e.g., “Content Marketing Strategist and Copywriter”) to showcase the skills you want to turn up in searches.
- Provide a brief overview of your role
- At a minimum, include the company boilerplate