Consumers’ lives haven’t changed that much but marketers are much more cautious while some are waiting for the ‘other shoe to drop.’ Greg Sterling on May 24, 2019 There was a lot of hand wringing leading up to last May’s implementation of GDPR. But since that time there have been few fines or enforcement actions, … Continue reading GDPR: A ‘Y2K’ moment or a sea change for the digital ecosystem?
Ryan believes most of the changes that GDPR will bring have yet to happen and that enforcement is only just beginning. Greg Sterling on May 24, 2019 Tomorrow is the one year anniversary of the EU’s General Data Protection Regulation (GDPR). The landmark law created a unified, pan-European approach to privacy and data regulation. It … Continue reading Is GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the risks
Understanding consumers expectations and the implications of data regulations can help marketers successfully (and legally) create better customer outcomes. Jennifer Cannon on May 23, 2019 More brands are adopting an experience-driven approach to meet consumer expectations, and martech platforms are prioritizing experience in their development strategies. Companies are also adopting martech to help manage … Continue reading Can CCPA, GDPR compliance help marketers exceed consumer expectations?
Jomer Gregorio — July 27, 2018 Follow @JomerGregorio — July 27, 2018 The General Data Protection Regulation (GDPR) is said to be the most important change in data privacy regulation in the last two decades. Coming into force last May 25 this year, this newly-implemented regulation is set to revolutionize the way that business organizations … Continue reading Ways GDPR Will Transform the Digital Marketing Industry [Infographic]
A Month On And GDPR Really Is A Damp Squib by Sean Hargrave , Staff Writer, June 29, 2018 A month on, how has GDPR been for you? Hearing that the ICO has seen a deluge of complaints has not come as a major surprise, considering how many companies have become compliant. However, the actual numbers … Continue reading A Month On And GDPR Really Is A Damp Squib
C3 Metrics Complies With Google’s GDPR Policies Behind Closed Doors by Laurie Sullivan @lauriesullivan, June 7, 2018 C3 Metrics initially became the only measurement company to achieve “Google compliance” — the ability to work with Google when the EU’s GDPR went into enforcement at the end of May. It required C3 to change its modeling … Continue reading C3 Metrics Complies With Google’s GDPR Policies Behind Closed Doors
Ron Chatterjee — June 3, 2018 Follow @ronc4u — June 3, 2018 Frankly, speaking this action was a warranted one. Aggressive and abusive email marketing tactics had become quite rampant and even I, from a consumer’s point of view, used to get irritated with the flurry of messages being bombarded from all corners of the … Continue reading Email Marketing Under GDPR: What You Need To Know
Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting Ads by Laurie Sullivan @lauriesullivan, May 31, 2018 Google continues to take a conservative approach on the European Union’s General Data Protection Privacy Regulations — and it seems to be paying off. While most companies have been scrambling to comply with GDPR, The Wall Street Journal … Continue reading Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting Ads
GDPR Buffoonery: Email Addresses Widely Leaked In Privacy Notices by Ray Schultz , Columnist, May 30, 2018 Ghostery was ridiculed this week for exposing the email addresses of privacy notice recipients. How unfair–it wasn’t the only firm to mess up: Consumers have also reported “GDPR email fails from MPs, university computing clubs, restaurants, shops, writers’ … Continue reading GDPR Buffoonery: Email Addresses Widely Leaked In Privacy Notices
Sandra Wrobel-Konior — May 30, 2018 Follow @sandricz — May 30, 2018 GDPR is finally here and, as I guess, you did everything in your power to stay compliant with the new EU rules. Today, we have a few recommendations and good practices for you, just in case. All to make your business run smoothly, … Continue reading GDPR Recommendations for Merchants