Personalization provider Cxense says its data shows that home page visitors may be fewer than social- or search-driven ones, but they’re more valuable. Barry Levine on March 28, 2016 Talk for more than a few minutes to content publishers, and they’ll often bemoan the fact that few visitors reach their sites through the home page … Continue reading The death of the home page has been greatly exaggerated
by Kevin Ho March 18, 2016March 18, 2016 Landing pages are sort of like Lays chips, once you pop you can’t stop. Remember that first time you drove PPC traffic to a dedicated landing page? The power of being able to customise your page headline based on your keywords, the flexibility of being able to … Continue reading 6 Website Landing Page Use-Cases
by Amanda Clark March 10, 2016 Follow @GrammarChicIncMarch 10, 2016 Landing pages have long been central to content marketing; the idea is to develop small, individual Web pages that are narrowly focused on accomplishing one specific goal—converting users into clients, most often. There is a new way of thinking about landing pages, however—a new mindset … Continue reading How to Make Every Page a Landing Page
by Brian Basilico March 6, 2016 Follow @bbasilicoMarch 6, 2016 I was speaking at Olivet Nazarene University recently, when it suddenly hit me … websites are not what they used to be. Back in the early days, websites were a series of pages that acted like an online brochure, or a web store. However now, … Continue reading Have You Ever Thought of Your Website as a Series of Landing Pages?
by Keval Padia March 4, 2016 Follow @NimblechappsMarch 4, 2016 The job of an effective landing page is primarily to convert prospects into clients. Every business would give anything to automate this process but to no avail. It is tricky to convince prospects to buy. But making an effective landing page is tricky. If you … Continue reading 7 Most Important Elements of an Effective Landing Page
by Margot da Cunha February 24, 2016February 24, 2016 “I’m getting tons of traffic to my page, but conversion rates are low.” Sound familiar? Whenever I hear this complaint, it’s not hard to troubleshoot the source of the problem – the landing page. It’s like having a talented soccer team that can execute everything aside … Continue reading Landing Pages for Lead Generation: 8 Conversion-Driving Tips
by Beth Romelus February 23, 2016February 23, 2016 A landing page is essential to any business that wants to succeed in online marketing and sales. Landing pages convert visitors into leads that business can later contact and send important information to. A great landing page attracts website visitors and explains the great value that will … Continue reading How to Better Your Landing Page and Lead Process
by Wishpond February 12, 2016February 12, 2016 There’s an old adage that goes, “if you want better answers, ask better questions”. With so many tools and programs at our disposal, often times we can get so busy building that we forget to sit back and think about what we are trying to achieve. Landing pages … Continue reading The 6 Questions We Ask Ourselves to Create a High Converting Landing Page
by Dave Smitherson February 1, 2016 Follow @advertzonesFebruary 1, 2016 Matt Cutts has long cleared speculation that site speed isn’t “a major” vindicating influence affecting page ranking for both web and portable websites last August. Page ranking, however, is treated as the lifeblood of all SEOs since there’s something liberating about having that number closest … Continue reading Improving Website Load Speed May Increase Page Rank
by Chris Boyles January 28, 2016 Follow @chrsboylsJanuary 28, 2016 While the death of the home page may be exaggerated, it’s certainly on life support. What’s killing it off? Social media and other content distribution platforms that drive traffic directly to individual pages. According to Columbia University journalism professor Jeff Jarvis, fewer than 10% of … Continue reading 3 Ways to Make Your Blog’s Home Page a Destination Worth Bookmarking
