Rachel MooreJune 16, 2015 If you’re considering a website redesign, you’re not alone: the long-time marketing rule of thumb has been to redesign your site every two or three years. Instead of sticking to a calendar date for when the ol’ website is back on the chopping block, a better strategy is to consider a … Continue reading Making Sense of a Website Redesign: Processes to Leave to the Pros
Mike WhitneyJune 14, 2015 In a recent post, we took a look at the prevalent misconception that User Experience (UX) is synonymous with User Interface (UI). While the two terms are used interchangeably throughout the industry, we found significant evidence refuting this idea. While UI is an important element of UX, it represents only one … Continue reading UX is Not User Engagement
Clare McAuleyJune 13, 2015 Fail to prepare, prepare to fail. So the saying goes. In order to avoid a website which fails your expectations, breaches your budget and wastes your time, it is vital you prepare a comprehensive design brief to pique potential agencies interest. This document will guide you through the entire design process … Continue reading 9 Steps To Writing A Kick-Ass Web Design Brief
Mike MoranJune 13, 2015 I’ve been working with several clients recently to improve their website search, and have been noticing something new. Lack of volume. A rule of thumb is that between one and ten percent of website visitors use website search to find something within your website. Now some sites, like Amazon, probably have … Continue reading It’s a Bad Sign If No One Uses Your Website Search
Sue CockburnJune 11, 2015 Sample of a responsive site as viewed on various mobile devices. Today I left a phone message for a local business owner/potential customer who has a website that was designed a number of years back. The website has ‘good bones’ – it is just a bit dated and is not responsive/mobile-friendly for … Continue reading Responsive Website Design: Is Being Mobile-Friendly Enough?
Brittney ErvinJune 11, 2015 Is Your Website Aging Badly? There are a few things that can put the brakes on a solid prospect’s relationship with your brand, and a bad website is among the quickest. The majority of customers who visit your website will spend less than 15 seconds on the home page before clicking … Continue reading 6 Outdated Web Design Trends That You Need to Abandon
William YatesJune 7, 2015 Graphic design once existed as a singular entity in marketing activity, a form of static visual communication, through the use of typography, space and imagery. While the role of graphic design didn’t initially change with the emergence of the Internet and website development, graphic design soon evolved to meet the demands … Continue reading Web Design: The Fast Track to Optimizing User Experience and Visibility
Jon-Mikel BaileyJune 6, 2015 There is only one constant in the world of web design and development and that is change. We’ve been doing this for 12+ years and have seen all sorts of design trends – good and bad. While we welcome the chance to redesign our client’s websites, we always stress that a … Continue reading The Latest Web Design Trends, Will They Work for Your Audience?
Anna BennettJune 3, 2015 You’ve all heard that saying “a picture is worth a 1,000 words” right? After all we live in a fast paced society where we’re glued to our smartphones, laptops, iPads where images are easy to consume. Study shows that 65% to 85% of people describe themselves as visual learners. If … Continue reading How to Create Great Images for Pinterest: 12 Keys
Harmon LyonsMay 29, 2015 Viewability has been a hot topic for good reason; advertisers are keen to use the metric as a currency in all their media buys. However an ad, no matter how creative or catchy, cannot sway consumers if consumers have no chance to see it. Consider this, recent Integral Ad Science research … Continue reading Three Viewability Misconceptions Every Media Buyer and Publisher Should Know
