Category Archives: Walmart

Walmart Connect goes international and adds self-service

A new feature makes it easier for newer and smaller brands to move higher in search results. Nicole Farley on September 19, 2022 Walmart’s marketplace media platform, Walmart Connect, is expanding and adding self-service, making it easier for advertisers and brands to promote products. Search Brand Amplifier. This boosts products advertised in the Walmart marketplace to … Continue reading Walmart Connect goes international and adds self-service →

Walmart Delivers Self-Service Sponsored Search Ads For Marketplace Sellers

Walmart

Walmart Delivers Self-Service Sponsored Search Ads For Marketplace Sellers by Laurie Sullivan @lauriesullivan, September 14, 2022 Walmart on Wednesday announced new ways for authorized third-party sellers to connect with Walmart customers across its marketplace through self-service options, giving companies alternatives to Amazon and eBay. The company’s expansion into automation for sellers will help them to … Continue reading Walmart Delivers Self-Service Sponsored Search Ads For Marketplace Sellers →

Even as retail sales drop, Amazon and Walmart have created thriving ad businesses

Walmart

By Rob Walker August 01, 2022 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Walmart vs. Amazon is one of the great rivalries in business history. And lately the retail giants have found something new to compete over: ad revenue. We don’t normally think of stores as advertising … Continue reading Even as retail sales drop, Amazon and Walmart have created thriving ad businesses →