Salma Jafri — May 19, 2017 Follow @salmajafri— May 19, 2017 Why are you making videos? What do you hope to achieve from these videos? I know it sounds cliched but when you start with why you’re doing something, it’ll be easier to do and to stick with it because you’ll have a goal in … Continue reading 5 Steps to an Effective Video Content Strategy
Category Archives: Video Strategy
Cheetah Mobile: How Video Ads Complement The Media Mix
Cheetah Mobile: How Video Ads Complement The Media Mix by Laurie Sullivan , Staff Writer @lauriesullivan, May 12, 2017 The Chinese Internet company Cheetah Mobile — known for its apps Clean Master and Battery Doctor, which have been downloaded millions of times — needed a way to help developers monetize their apps with new advertising … Continue reading Cheetah Mobile: How Video Ads Complement The Media Mix
Product Demo Video vs. Explainer Video: What’s the Difference?
Jefri Yonata — May 8, 2017 — May 8, 2017 In 2008 and 2009, product explainer videos were a novelty for businesses. Their uniqueness and perky nature are the main features that make them stand out from other branded videos. Demo videos, on the other hand, were the standard before explainer videos emerged. These days, … Continue reading Product Demo Video vs. Explainer Video: What’s the Difference?
23 Captivating Examples of Awareness Stage Video Content
Lydia Cockerham — April 23, 2017 — April 23, 2017 You know about the buyer’s journey. The marketing funnel. A.k.a. the stages leads move through from discovering their problem to picking your solution. The awareness stage — or top of the funnel — is the first step potential customers take on the way to sale … Continue reading 23 Captivating Examples of Awareness Stage Video Content
5 Secrets of a Super-Effective Promo Video
James Brockbank — April 16, 2017 Follow @BrockbankJames— April 16, 2017 Whatever it is you’re promoting, a promotional video can be a great way to express your message, and yield fantastic results. However, the promo will only be successful if you put the right time and effort into it and ensure that it ticks all … Continue reading 5 Secrets of a Super-Effective Promo Video
5 Important Reasons Why Your Business Needs a Brand Video
Duncan Shears — April 13, 2017 — April 13, 2017 Increased relatability & Trust Nothing helps your audience (read: potential customers) identify and relate to your business than a solid brand video. A video puts a face to a name and allows an audience to see the genuine nature of your business and offering. People … Continue reading 5 Important Reasons Why Your Business Needs a Brand Video
Clips, Captioning, and the Catastrophic Autoplay: An Update on Social Video
Amy Campbell — April 10, 2017 — April 10, 2017 What is Apple’s new video editing app all about? You may have heard chatter about Clips, Apple’s new editing app that allows you to create and design video content. It’s easy to make direct comparisons between Clip’s editing capabilities and those of Instagram and Snapchat. … Continue reading Clips, Captioning, and the Catastrophic Autoplay: An Update on Social Video
3 Ways to Use Videos in Visual Commerce
Miljana Mitic — March 17, 2017 Follow @goodvidio— March 17, 2017 Open the homepage of your favorite brand’s site. Scroll for 10 seconds, then close it. What’s the most memorable thing you remember about the page? In 9 out of 10 cases you’ll mention something about the visual content. There’s nothing strange about that. We … Continue reading 3 Ways to Use Videos in Visual Commerce
More Reasons Why Video is Crucial to a Marketing Strategy
Laura Donovan — March 9, 2017 Follow @thewordpro— March 9, 2017 Video is a crucial, necessary, and important part of any marketing strategy. In fact, brands who use videos as part of their “ecommerce experience” state that those videos contribute a 6% to 30% increase in sales and also contribute to a boost in conversion … Continue reading More Reasons Why Video is Crucial to a Marketing Strategy
The Best Video Strategy for Every Stage of Your Buyer’s Journey
Lucas Di Patrizio — February 22, 2017 — February 22, 2017 Planning out a video strategy? Then you know that there are six words that always stand out from the rest: Create content that people will love. Engaging, interesting and targeted content is something that must be present at every stage of your buyer’s journey … Continue reading The Best Video Strategy for Every Stage of Your Buyer’s Journey
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