Eric StrongAugust 28, 2015 “The most important part of an explainer video isn’t the video…it’s the script” – Neil Patel of QuickSprout Let me start this post by stating that I don’t write explainer video scripts. I am not writing this to try to make writers look better. I am an artist who storyboards and illustrates … Continue reading Why You Shouldn’t Write Your Own Explainer Video Script – 3 Writing Myths Debunked
Category Archives: Video Marketing
What is Video Content Consumption Analytics and What Can it Do For You?
Manish AroraAugust 21, 2015 As has been known for some time now, traditional, keyword based SEO (Search Engine Optimization) is dead and has given way to Content Marketing. Within Content, Video is the fastest growing segment and it accounts for more than three-quarters of the growth in data over the internet. This is the reason why brands … Continue reading What is Video Content Consumption Analytics and What Can it Do For You?
What We Can Learn From Viral Video Marketing Successes
David YooAugust 21, 2015 Do you ever wonder how your video marketing campaign can pick up some more hits, views, and shares? Have you spent too much time trying to nail the formula for a successful video campaign? Many organizations often struggle to find the right approach to creating videos as part of their overall content … Continue reading What We Can Learn From Viral Video Marketing Successes
How To Create An Animated Video – A Comprehensive Guide
Vignesh SubramanyanAugust 19, 2015 Note: Just a heads up, this is a long read. “Marketing is no longer about the stuff that you make, but the stories you tell.” – @thisissethsblog Marketing is all about storytelling these days. And video is the preferred medium of choice. After all it’s not hard to see why. 52% … Continue reading How To Create An Animated Video – A Comprehensive Guide
How to Use Videos in Social Media Marketing
Monique RiversAugust 18, 2015 Using videos is a fun and easy way to let people know about your products. Thanks the internet, you don’t need studio budgets to make videos for marketing. All you need is a camera and a social media account, and you are good to go. Social networking websites allow a lot … Continue reading How to Use Videos in Social Media Marketing
23 Reasons to Use Video Marketing In 2015 [Infographics]
Bob HutchinsAugust 18, 2015 2015 has been dubbed “The Year of Video Marketing.” Video is rumored to rank better on Google, it’s been known to get the best organic reach on Facebook, it’s the lifeblood of trend-setting content leaders like MTV and Redbull, it’s the focus of new social media networks, and it’s the type … Continue reading 23 Reasons to Use Video Marketing In 2015 [Infographics]
How To Use Video To Enhance Your Email Marketing Campaigns
Video is sure to improve the click-through rate on your email campaigns, but not all email clients are compatible with video playback. Columnist Michael Litt outlines some ways you can work around that issue. Michael Litt on August 14, 2015 Love it or hate it, email is at the heart of many business relationships, and … Continue reading How To Use Video To Enhance Your Email Marketing Campaigns
How Much Does Corporate Video Production Really Cost?
Edward GeorgeAugust 10, 2015 Have you ever considered corporate video production and then disregarded it due to feeling it is expensive and overpriced? Well, you’re not alone. Many business owners often share the common misconception that high quality video is very expensive. But it does not have to be; with recent advancements in video technology, … Continue reading How Much Does Corporate Video Production Really Cost?
Make Your Next Marketing Video Truly Trendworthy
Will KerschbaumAugust 6, 2015 At The Whole Brain Group, the first order of business every week is our Production Meeting. And the first order of business at our Production Meeting is to watch a video. Fake movie trailers. Bad Lip Reading. A Weird Al video. Anything that makes us laugh. It’s our ritual for starting … Continue reading Make Your Next Marketing Video Truly Trendworthy
Interactive Videos: Choose Your Own Engagement Rate
Jerry MelicharAugust 5, 2015 You already know you need video. You’ve likely committed a significant amount of your marketing budget to creating a steady stream of content and optimizing your YouTube channel in an effort to increase organic viewership. But here’s an important question to ask. Let’s say you’re getting decent impressions and views. How … Continue reading Interactive Videos: Choose Your Own Engagement Rate