Asad Haroon December 17, 2014 More than 100 years ago, Italian economist Vilfredo Pareto observed that 20% of the population in Italy owned 80% of the land, and that 20% of the pea pods held 80% of the peas in his garden. Today, business owners everywhere rely on the Pareto principle to determine where to … Continue reading Apply the Pareto Principle to Get the Most Out of Outsourcing
Carolyn Crewe December 17, 2014 It’s surprising how many entrepreneurs make decisions about everything from business strategy to social media based on intuition and gut feelings. Not knowing if you made the right decision for your business is the stuff that probably keeps you up at night. While there’s never a guarantee, what if … Continue reading 5 Google Tools For Better Business Decisions
Ernan Roman December 16, 2014 Right now is the time to re-evaluate your marketing in terms of the new expectations your customers have developed in the past 6 months. What new insights are they providing regarding what they want–or do not want–from your customer experience, communications and company interactions? Here are 3 key questions … Continue reading 3 Questions You Need To Ask Now For 2015 Success
Matthew MacQuarrie December 15, 2014 We all know the entrepreneurial stereotype, of the frenzied small business owner running from one project to the next, working 18-hour days at a harried pace. (As one old entrepreneurial cliché puts it, an entrepreneur is someone willing to work 80 hours a week to avoid working 40 hours … Continue reading Pace, Not Race
Alex Price December 15, 2014 The U.S. is a highly competitive market–when companies of any size get to a point where they find it harder to increase their market shares, the natural tendency is to begin looking at other English-speaking markets. With the misconception that these markets are easily transferrable, many companies find themselves … Continue reading 4 Pitfalls of Taking Your Business Abroad
Brian Serino December 14, 2014 Rejection hurts. Salespeople don’t like to hear the word no, but the sound reverberates in their ears a lot more than most of them would care to admit. Instead of putting your head in the sand and admitting defeat, buck up! True selling doesn’t even start until you hear … Continue reading Hate Rejection? Three Ways to Turn Rejection Into Opportunity
Autom Tagsa December 14, 2014 Thought leadership, one of the most overused marketing jargon that’s gingerly carved itself into the universal corporate lexicon, will continue to unassumingly find a snug spot among the annual playbooks of many communications and marketing professionals. However, examining the etymological construct and semantic implications of this term would be … Continue reading Thoughts to Sculpt a Lasting Footprint
Amanda Saunders December 13, 2014 A recent study shows 67% of SaaS companies receive some percentage of their new customers through free trials. If your company offers free trials or a freemium model, it’s important for you to find ways to increase trial conversion rates in order impact new customer acquisition. While it’s widely … Continue reading Trials and Tribulations: 4 Best Practices for Increasing Trial Conversions
Ebony Grimsley December 11, 2014 Keeping Your Business Profitable During the Winter Months. Image by Vann Marie. Above Promotions Company. Digital Marketing Public Relations Tampa FL Surviving the winter months is a concern for many businesses. Consumer spending shifts to the holidays and the amount being spent greatly declines after the rush to spend on … Continue reading 3 Tips to Keep Your Business Hot in the Winter
Jordan Hall December 10, 2014 You might have heard of Bitcoin in the news. It’s had a great deal of worldwide media attention in recent weeks. But what exactly is Bitcoin and how can it help your business and e-commerce website? Bitcoin is both a new digital currency and a payment system. It is a … Continue reading Why Accept Bitcoin on Your e-Commerce Website?
