Alex DittyJune 13, 2015 Instagram tips from one of the top brands We always aim to provide you with best practices from brands to serve as helpful resources to improve your Instagram marketing. And as one of the top brands (if not the top brand) on Instagram, @Nike is a great account to learn from. … Continue reading Inside Nike’s Instagram Strategy
Rebekah RichardsMay 29, 2015 What does your mission statement say? Is it poignant? Or does it leave you wondering, “What am I supposed to do with that?” Creating a customer-centric vision statement to guide new and veteran employees in your company is essential. This statement sets the tone for what’s expected in all departments. As … Continue reading How to Create a Customer Centric Vision Statement
Louis FoongMay 22, 2015 It’s hard to overstate the value of a good title or headline. It is your first, possibly only chance to capture the attention of your audience. That’s why it’s important to craft interesting headlines every time. This infographic draws data from Hubspot and Outbrain to analyze the results of over three … Continue reading Data-Driven Strategies for Writing Better Titles & Headlines (Infographic)
Miriam HaraMay 5, 2015 We’ve all heard it before: The sign of a good manager is someone who surrounds themselves with stronger people. This business strategy can be employed in all aspects of business. Ultimately, by hiring people that are stronger, it implies that the manager understands what they don’t know. In other words, they … Continue reading A Business Strategy That Makes Sense
Chuck CarnevaleMay 3, 2015 Introduction Many people make the mistake of investing in a stock simply with the hope or belief that it will or might go up in value. However, there is a very popular mantra that states “Hope is not a strategy.” Some attribute the origin of this mantra to former New York … Continue reading Hope Is Not A Strategy, Before Investing Have A Precise Calculation Of Return In Mind
Jenny StilwellApril 30, 2015 Some companies ignore strategy as part of their business practice, and prefer to just roll on and respond to opportunities as they occur. That’s one approach. However, I believe that even if opportunities arise that we didn’t foresee, a strategy will help us decide which of those to pursue and which … Continue reading Signs Your Strategy May Need A Makeover
Dave BrockApril 29, 2015 I’m sure I’m trying the patience of a number of people in a client organization. We’re establishing the key strategies, priorities, goals/metrics for the coming fiscal year. The CEO is very clear about what he wants to accomplish–though I had to wrestle him down to focusing on the top two. It … Continue reading Connecting The Dots, Strategy, And Execution
Colleen McKennaApril 28, 2015 If it’s true that, on average, business decisions include up to 5.4 people it’s crucial that your sales teams extend their reach, go deeper and better understand the DNA of their prospect. Salespeople need to reframe their conversation to address the various beliefs, biases and business objectives of each member of … Continue reading The 5.4 People You Need to Know
Bob ApolloApril 28, 2015 I’ve just been reading an article that suggests that ROI (Return on Investment) is some sort of magic bullet that can somehow ensure that you miraculously never lose another deal to “no decision”. Well, I beg to differ, and not just because the idea that any one factor can guarantee that … Continue reading Acronyms Away! Why COI Trumps ROI
Inga RomanoffApril 23, 2015 Data quality is never an accident. However, most companies discover data issues randomly. According to the 2015 Experian benchmark report, “Most organizations say data quality issues are detected when reported by employees, customers or prospects, and fewer than one in two companies conduct proactive data audits to discover data quality issues.” … Continue reading 5 Hands-On Strategies to Improve Data Quality
