Chel WolvertonSeptember 22, 2015 When we’re approached about strategy at SHIFT, we’re often being asked about the reasons behind why we’ve made the recommendations or choices we have about the approach to a program. Alternatively and understandably, clients want to try the shiny new marketing thing they’ve heard about – social media, remarketing, retargeting, and … Continue reading 3 Questions to Ask of Any Strategy
Daniil KarpSeptember 7, 2015 “Data on its own is meaningless. Remember the value of data is not the data itself – it’s what you do with the data. For data to be useful you first need to know what data you need, otherwise you just get tempted to know everything and that’s not a strategy, … Continue reading 3 Questions You Should Answer Before Using Predictive Intelligence
Shannon PragerSeptember 5, 2015 Smart marketers take a strategic approach to demand generation. Sales may be about getting your leads to choose you over your competition, but demand generation can reposition your product or service to be the only solution to their problem, eliminating the competition pretty quickly. If your goal is to increase pipeline … Continue reading 5 Components of a Successful Demand Generation Strategy
Dave BrockSeptember 2, 2015 The other day I was speaking to a large group of sales people. Many were very new to sales, they had been selling for only a few years. During the conversation, one person asked how she should progress in her career. She and several others related they were looking for new … Continue reading What’s More Important, Experience Or Experiences
Mukesh GuptaAugust 29, 2015 It is that time of the year, when most of us schedule mid-year appraisals for ourselves and assess progress against the goals that we set up at the start of the year. While this is a good practice (if you do this, not just as an activity to just tick off … Continue reading Strategies For Success
James ClearAugust 17, 2015 In 1960, two men made a bet. There was only $ 50 on the line, but millions of people would feel the impact of this little wager. The first man, Bennett Cerf, was the founder of the publishing firm, Random House. The second man was named Theo Geisel, but you probably … Continue reading The Weird Strategy Dr. Seuss Used To Create His Greatest Work
Bradford BlevinsJuly 30, 2015 Many organizations know when they are in need of change. Things that once worked don’t seem work any longer across the organization. Small issues in one area or function or department now seem systemic. Behaviors and attitudes about work, and with work, are changing. Austerity, ambiguity and productivity issues may be … Continue reading Change Begins Where Strategy, Culture And Leadership Connect
Jackie NagelJuly 27, 2015 Making decisions in your business, especially with so much riding on that decision, is tough. Do you follow your gut? Your friend’s suggestion? The latest information published at Entrepreneur.com? Although all are good resources to facilitate your decision-making, your best decisions are strategic decisions. There are two fundamental decision choices entrepreneurs … Continue reading 3 Tools Every Entrepreneur Needs to Make Strategic Decisions
Rob PetersenJuly 20, 2015 “If you want something new, you have to stop doing something old”― Peter F. Drucker A strategy is a plan of action to achieve a major aim and future result. It requires commitment because making change is difficult. To describe what’s involved, Peter Drucker said: “Strategic planning is the continuous process … Continue reading 11 Signs You Don’t Have a Strategy
How do you unleash the benefits of programmatic advertising? Columnist Melody Gambino offers some key steps to get you started. Melody Gambino on June 26, 2015 Let’s assume that brand marketers have now presumably woken up to the necessity of a programmatic media strategy. All those stragglers have now booked their tickets on the programmatic … Continue reading 5 Steps To Jump-Starting Your Programmatic Strategy
