Jefri Yonata — May 25, 2017 — May 25, 2017 Stories are the most engaging content type for customers. Using strategies like emotional appeal, a timeline, and clever choice of words, stories are an incredibly effective tool for shaping your brand’s character and engaging your customers. A video is an amazing way to connect with … Continue reading 4 Principles to Storytelling with Videos
Christine Heckart — April 6, 2017 — April 6, 2017 Great marketers are great storytellers. We know a great book or movie, but marketers today have a few seconds to tell a story; seven to eight in fact. If you do a good job in the first seven seconds you might pull through a few … Continue reading This Is My Story, and I’m Sticking to It
Maurice DeCastro — February 5, 2017 Follow @mindfulpres— February 5, 2017 Storytelling has become the new strategic business tool of presenters to change attitudes, mind-sets and behaviours. In a world where professionals are overwhelmed with information and demand for our attention is at an unprecedented high we can all take solace in a good story … Continue reading Storytelling in Business – 5 Real Examples to Learn From
Margaret Wolfson — January 18, 2017 Follow @RiverandWolf— January 18, 2017 In today’s incredibly noisy startup world, storytelling is the key to your business getting heard. Not just a means of getting noticed, storytelling provides a way for you to put a stake in the ground and get customers, investors and stakeholders to truly buy … Continue reading Differentiate Your Startup With Storytelling
Pankaj Narang — January 17, 2017 — January 17, 2017 At the end of the day, social media is all about storytelling. If you are using social media only to advertise and boost your sales, then you just can’t sustain in the long run. Every successful marketer knows that social media is more about creating … Continue reading 9 Best Storytelling Tools for Social Media Marketers in 2017
Contributor Peter Minnium explains why brands need to market with authenticity to win consumers’ trust and outlines five steps to help you craft and curate more authentic stories. Peter Minnium on November 4, 2016 In ye olde advertising world, broadcast time was the most scarce resource in marketing; the most influential campaigns were the … Continue reading Authentic storytelling: 5 rules for the new frontier of marketing
by Kaitlin Loyal Follow @kipwingOctober 6, 2016 When you work in marketing, it’s easy to get distracted by the latest app, channel, social network or design trend. Facebook Live and Persicope! We’ve GOT to start broadcasting live video. Infographics? Of course we need to tell our visual story. Animated video? Yes, our B2B widgets will … Continue reading Don’t Be Swayed by Tactics. Create Your Story First.
“Storytelling” is more than an industry buzzword. Columnist Peter Minnium discusses the art of good storytelling and the best ways marketers can tell those stories in digital media. Peter Minnium on September 9, 2016 Humans are programmed to find a story in everything we see. Every picture, word or sentence, no matter how simplistic, is … Continue reading 6 secrets of digital storytelling
by Claude HarringtonAugust 24, 2016 Google believes that “as more people have access to data, better decisions will be made.” And, in typical Google fashion, they’ve put their money where their mouth is. In the form of Google Data Studio, a free-to-use (for individuals and small teams) suite of data collaboration and visualization tools. So … Continue reading Tell Stories with Your Data: What Google Data Studio Can Do For You
by Diane Thieke July 27, 2016July 27, 2016 Not playing Pokémon Go yet? Think it’s just for kids? If your specialty is digital marketing, and you haven’t tested it yet, it’s time. The game is wildly popular. Combining augmented reality, GPS, and mobile devices, it creates a social experience enabling players to explore the real … Continue reading Pokémon Go and the Virtual Future of Storytelling
