by Claude HarringtonAugust 24, 2016 Google believes that “as more people have access to data, better decisions will be made.” And, in typical Google fashion, they’ve put their money where their mouth is. In the form of Google Data Studio, a free-to-use (for individuals and small teams) suite of data collaboration and visualization tools. So … Continue reading Tell Stories with Your Data: What Google Data Studio Can Do For You
by Diane Thieke July 27, 2016July 27, 2016 Not playing Pokémon Go yet? Think it’s just for kids? If your specialty is digital marketing, and you haven’t tested it yet, it’s time. The game is wildly popular. Combining augmented reality, GPS, and mobile devices, it creates a social experience enabling players to explore the real … Continue reading Pokémon Go and the Virtual Future of Storytelling
by Karen Repoli July 25, 2016 Follow @karenrepoliJuly 25, 2016 In past blog posts, I’ve discussed emotional marketing. It’s an essential tool in your marketing toolbox but it’s not anything new. Everyone from car salesman to politicians have been using it for years! How else do you think they sold all those cars and themselves? … Continue reading 5 Tips to Use Storytelling to Engage your Audience
If you are, then it’s time to rethink your strategy. Columnist Jeffrey L. Cohen explains why the right marketing automation program will help you target prospects with the stories they care about. Jeffrey L. Cohen on July 25, 2016 We’ve all been to office parties where someone ordered pizza — but what about the … Continue reading Are you telling all your prospects the same story?
by Shawn Cabral July 12, 2016 Follow @shawncabralJuly 12, 2016 Imagine hearing the story of Aladdin, but starting in the middle once Aladdin has already transitioned into Prince Ali. Or reading the story of Cinderella, but skipping straight from meeting her new stepmother to riding to the ball in a pumpkin carriage. Not only would … Continue reading Telling Compelling Stories In The Digital Age: 3 Tips
by Mylène Blin July 5, 2016July 5, 2016 Really powerful marketing ideas are all born from simple psychological principles. Storytelling may be a popular buzzword now, but the truth is we’re wired to like stories. They help us better understand the world around us. Children learn social or moral rules through fables, we remember scientific … Continue reading How To Use Email For Your Brand Storytelling
by Ashley Bailey June 28, 2016June 28, 2016 The advertising game has changed locations quite a bit over the years, but one thing remains the same through it all: effective advertising/marketing/sales starts with a really good story. How to Use Stories in Your Digital Marketing Strategy How do you do it? How do you use … Continue reading Why Stories Are Critical for your Digital Marketing Success
by Gord Hotchkiss, Featured Contributor, June 14, 2016 In writing this column, I often put ideas on the shelf for a while. Sometimes, world events conspire to make one of these shelved ideas suddenly relevant. That happened this past weekend. The idea that caught my eye some months ago was an article that explored whether … Continue reading Can Stories Make Us Better?
by Sally Falkow June 2, 2016June 2, 2016 Twitter rules have always restricted content to 140-characters. We’ve all learned to write short, pithy comments making every character count. There have been changes in the Twitter look and feel over time, but the character count has always been the main feature. Last week Twitter announced some … Continue reading New Twitter Rules Good for Brand Storytelling
by Beth Romelus November 26, 2015November 26, 2015 Businesses Need Storytelling “Marketing is no longer about the stuff you make, but about the stories you tell,” said entrepreneur and marketing guru Seth Godin. On his blog he explained what makes a story great, “A great story is true. Not necessarily because it’s factual, but because … Continue reading Storytelling for Small Businesses: The Introduction
