Category Archives: Social Selling

Social Selling: Aligning Your Sales and Marketing For The Modern Buyer

Douglas Burdett — May 5, 2017 Follow @MarketingBook— May 5, 2017 Are you wondering what social selling is and if it works? It’s not a replacement for your sales process – it’s additive. And studies show it’s very effective.   Ask any salesperson and they’ll tell you that selling is becoming even more challenging than … Continue reading Social Selling: Aligning Your Sales and Marketing For The Modern Buyer

The Golden Rule of Social Selling: Solve Your Customer’s Problem

Tukan Das — February 23, 2017 Follow @tdas— February 23, 2017 The world of B2B selling is changing, fast. And if your team doesn’t keep up, you won’t just lose opportunities – you stand to lose your entire business. Outbound selling relies too heavily on outdated tactics, like telling customers what they need instead of … Continue reading The Golden Rule of Social Selling: Solve Your Customer’s Problem