Category Archives: Social Media Utilization

Social News: Facebook Puts an End to Organic Reach for Brand Pages

Michelle McGowanFebruary 2, 2015 The time we’ve all been hinting at has finally arrived – Facebook is officially putting the kibosh on organic reach for brand pages. Translation? If you’re not paying to be seen, you won’t be seen. “No matter how creative a brand’s Facebook posts may be, they simply won’t get shown to … Continue reading Social News: Facebook Puts an End to Organic Reach for Brand Pages

Social Starts Selling: How Social Promotion Will Dominate 2015

Phillip AgnewFebruary 1, 2015 Up until now social networks have focused on building their userbase. In 2015 these networks will switch focus, turning their attention away from social awareness, and towards social promotion. Promotions will no longer be small real estate on users’ news feeds. Instead they’ll be the main meal, commanding high prices by … Continue reading Social Starts Selling: How Social Promotion Will Dominate 2015