Katie CooperJanuary 30, 2015 Social media is a beautiful thing; a far-reaching outlet full of endless possibilities for creativity and viral-ity. With the pros, however, come the cons and as important as it is to understand the benefits of social networks, it’s almost more important to prepare for the moments when they may be used … Continue reading 5 Tips For Calming A Social Media Crisis
Sarah SkerikJanuary 30, 2015 Twitter analytics reveal audience engagement per-tweet. According to a paper published last month by Forrester, (Want More Social Marketing Budget? Stop Measuring Social Engagement) the engagement rates of social audiences following brands are under .01%, leading the author to conclude that “engagement isn’t a useful social marketing success metric.” I actually … Continue reading 3 Reasons Why Social Media Engagement is a Crucial Metric
Janette SpeyerJanuary 30, 2015 As social media marketers, we always take pride in the creation of good content to better communicate with our audience. Personally, I am always looking for inspiration to complete many of my daily tasks. The overwhelming amount of content that has to be created to push out to our followers or … Continue reading 12 Inspiring Quotes From Top Social Media Marketers
Online shoppers are increasingly used to receiving fast responses from the brands they contact, no matter what channel they choose. However, they can also be wary of corporate communication, and are more likely to trust the opinion of other users. This is why community forums are popular as they enable online consumers to share their … Continue reading The 5 Benefits of On-Site Community Chat
Simina IgnatJanuary 30, 2015 Even though it’s 2015 already, social media practices can still be a hit and miss for many companies, no matter if they’re big or small. Truth is, we love to read articles about what to do and what not to do as businesses in social media, and the internet is loaded … Continue reading Dos and Don’ts In Social Media For Your Company’s Employees
Megan Van VlackJanuary 27, 2015 The early opportunities offered by social media networks are dying. According to Forrester, marketers are seeing organic reach diminish on social networks. Today, brands are only reaching 6% of their fans — at best — without paid advertising. Is organic social media reach dead to marketers? In a webinar hosted … Continue reading Organic Social Reach is Dead. What’s Next?
Michelle McGowanJanuary 27, 2015 How to do it and Why is it Important: You’ve done all the right things, set up all the right social accounts, and loaded them up with all the right content to represent your brand. Great, but that’s just Part I. Finding the real value in your social media efforts is … Continue reading The Secrets to Comparing and Evaluating your Most Successful Social Media Channels
Personal Branding BlogJanuary 27, 2015 Are you ready to make 2015 the best year for your career? If so, it might be time to refresh your personal brand. Refreshing your personal brand will make you feel more confident about your career, discover new opportunities, and get noticed by employers. By refreshing your resume or updating … Continue reading 5 Ways To Refresh Your Personal Brand In 2015
Jodi BeuderJanuary 27, 2015 So much information and so little time! This is not an unfamiliar lament amongst small-to-midsize contact centers. With so much data readily available to contact centers, it’s sometimes hard to know which metrics really matter. For companies that don’t have the luxury of big budgets, the amount of information available is … Continue reading 3 KPIs to Monitor in 2015
Scott TaftJanuary 27, 2015 The disappearing act messaging app known as Snapchat has been the underdog darling of the social media game ever since it showed its little ghost face back in 2011. Ever since then this teen-dominated medium has been doubted by many seasoned digital marketers and social “gurus”. But the app really made … Continue reading Are Digital Marketers Ready for Snapchat ‘Discover’?
