Dionte PoundsOctober 6, 2015 Businesses kick their marketing efforts into high gear during the holiday season – which is technically from Thanksgiving until the New Year, even though I’ve seen people hanging Christmas lights from their windows before others start carving pumpkins. Many times, businesses depend on strong sales during the holidays to take them … Continue reading 5 Ways the Smart SEM Manager Prepares for the Holidays
Category Archives: Social Media Utilization
Social Media as a Effective Marketing Tool
Laura WakehamOctober 5, 2015 Most of us own a social media profile, whether we post the odd ‘tweet’, ‘like’ a few comments on Facebook or regularly update our LinkedIn profile. From sharing thoughts, photos and videos with friends and relatives, social media has become an essential method of sharing marketing insights and a huge part … Continue reading Social Media as a Effective Marketing Tool
Social Awareness Can – And Should – Be Challenging
Mary LongOctober 5, 2015 We know we need to speak to each generation in its own language, and that the current crop of philanthropists can be reached more easily with smartphone apps – so why, then, is it so difficult to build social awareness with this bunch? Well, we forgot a key ingredient: fun. But … Continue reading Social Awareness Can – And Should – Be Challenging
Social Media Posting Guidelines For Business
Rick WhittingtonOctober 5, 2015 Wouldn’t it sound weird if you said the same thing to every person you encountered throughout the day? Well, think of your social media posts in the same way. Each platform is different, and your posts should be too. Even if you’re linking to the same content on your own website, … Continue reading Social Media Posting Guidelines For Business
The Death of Brick And Mortar [Infographic]
Brian WallaceOctober 5, 2015 Have you ever tried to find something obscure by driving from store to store and asking the people inside for help? Chances are if you have, it hasn’t been any time in the last few years. Online retailers have really taken off, and chores that used to take sometimes days to … Continue reading The Death of Brick And Mortar [Infographic]
10 Statistics To Get You More From Your Photos On Social Media
Mitt RaySeptember 30, 2015 Are visuals a part of your social media strategy? Would you like some tips to create better social media images? After realizing that visuals drive the highest engagement on social media, more and more marketers and businesses are focusing on creating quality visual content. According to Social Media Examiner’s, 2015 Social … Continue reading 10 Statistics To Get You More From Your Photos On Social Media
How to Set the Right Social Media Budget in 2016
Trent TurpinSeptember 30, 2015 One of the questions we’re asked most often from prospects and clients is: How do I determine what to budget for social media marketing? I’ll address this in two ways. The first will lay out how to literally go about calculating a social media budget for 2016. The second will address … Continue reading How to Set the Right Social Media Budget in 2016
Social Brand Advocacy Dos and Don’ts
Jeff ErnstSeptember 30, 2015 Building Social Word-of-Mouth and Social Brand Advocacy represent, for a lot of marketers, a significant leap of faith. It makes you feel like you’re giving up a bit of control because you can’t design it like an ad, write it like a blog post or set it up as a campaign. … Continue reading Social Brand Advocacy Dos and Don’ts
Social Media Marketing Statistics Highlight the Importance of Frequency and Consistency
Steve HammSeptember 30, 2015 If you still treat social media marketing as a task you undertake after hours or on weekends, you run the risk of letting the competition overtake you. The interactions between consumers and individual brands have proven to be so successful that a company’s expertly planned daily representation on the various platforms … Continue reading Social Media Marketing Statistics Highlight the Importance of Frequency and Consistency
How Dangerous Can Social Media Really Be?
Karl YoungSeptember 28, 2015 We all use social media for different purposes. For many of us it is a place to share ideas and memories with friends. On sites like LinkedIn we can network with others, which can help with job opportunities. These days, we can even swipe our way to finding a date on … Continue reading How Dangerous Can Social Media Really Be?
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