Annette Franz — September 27, 2018 Follow @annettefranz — September 27, 2018 Image courtesy of Pixabay Naysayers have been shouting “Surveys are dead!” from rooftops for a couple of years now. Well, they’re not dead (yet), but companies are certainly looking for alternative approaches to customer and employee listening in light of the fact that … Continue reading Straight from the Horse’s Mouth
Ray Manley — August 22, 2018 Follow @rbmanley — August 22, 2018 Overhead is the business version of cancer. If not treated aggressively, it will overtake the healthy, productive life of your business. If you have a bigger business, your accountant can tell you exactly how much you’re spending on overhead. If you’re a freelancer … Continue reading How to Conquer Social Listening With One Free Applet
Ellen Williams — August 9, 2018 — August 9, 2018 MaritzCX clients often ask us “why are our scores on the same question different between these two studies?” We commonly find that mode effects explain the differences, however there are other aspects of research that may be at play, two of which we discuss below: … Continue reading Score Differences Between Studies
Zach Heller — August 3, 2018 Follow @zheller — August 3, 2018 If you have participated in any conversations about design, you’ve likely encountered the term white space. Likelier still, you’ve heard a designer talk about white space in a positive way. And if you are like me, you have heard the non-designers in the … Continue reading What’s the Deal with White Space?
Jon Mead — July 28, 2018 — July 28, 2018 That may seem like a strange question coming from a tech guy at one of the leading cobrowse companies. Don’t get me wrong, cobrowse is awesome! If you have a website, a SaaS app, or a hybrid mobile app, you should definitely consider using cobrowse … Continue reading What Do You Do When Cobrowse Isn’t Good Enough?
Margot da Cunha — July 12, 2018 — July 12, 2018 As summer is heating up, let’s talk about another HOT and controversial paid search strategy: SKAGs! SKAGs have been a hot topic among the PPC community for some time now. Some would argue that this form of account organization allows you to get extremely … Continue reading The Case Against SKAGs
Monique Danao — June 20, 2018 Follow @monique_pd — June 20, 2018 New Instagram Feature: Shoppable Instagram Stories Stickers Last week, Instagram announced an exciting new feature for retailers and businesses. Shoppable Instagram Stories stickers. Soon you’ll be able to add stickers to featured Stories products. Once viewers tap the sticker, they can see product … Continue reading How to Take Advantage of Shoppable Instagram Stories Stickers
Shannon Willoby — June 19, 2018 Follow @shannonwilloby — June 19, 2018 Why is ephemeral content so damn irresistible? Because it plays on the apparently severe case of FOMO — fear of missing out — that’s constantly running through all of us. With just 24 hours to watch an Instagram Story, followers know that it’s … Continue reading Insta-Hooked: 12 Instagram Story Ideas Your Followers Will Love
Darnelle O’Brien — June 9, 2018 Follow @thekissagency — June 9, 2018 kaboompics / Pixabay Why it’s time to get personal in the digital world With 24/7 access to products, services and new technology, brands are faced with the challenge of standing out in a crowded marketplace. The truth is, your customers are too smart … Continue reading Personalization in the Digital World
Darina Murashev — May 29, 2018 — May 29, 2018 Social media has become an integral tool for online brand management. Last year, companies of all sizes used social networking platforms to communicate with over 3.1 billion global social media users Facebook’s recent data breach, however, demonstrates how important it is to secure your business’s … Continue reading How to Keep Your Company’s Social Media Presence Safe