Mona Hellenkemper — May 24, 2017 — May 24, 2017 Have you ever wondered why other Instagram or Twitter users start following you although you might not have an impressive account with lots of high-quality content and only use your channel for the occasional photo of your Saturday night out on the town or an … Continue reading How To Detect Follow-For-Follow Abuse
Michael Ray Newman — May 23, 2017 Follow @ZZICEO— May 23, 2017 Social media has its share of critics, who claim it ruins personal relationships by eroding social skills and setting unrealistic expectations. But according to techno-sociologist Zeynep Tufekci, social media can actually strengthen relationships by allowing people to communicate in new ways. These benefits … Continue reading How to Use Social Media to Enhance Relationships and Make Sales
Brent Pohlman — May 21, 2017 Follow @brentpohlman— May 21, 2017 I am finding myself overthinking a number of items lately. Marketing is one of these areas. I am back to realizing that I need to go back to a more consistent content strategy. Today, I am revisiting this theory and I am actually seeing … Continue reading Social Media – Have a Focus and Keep it Simple
David Murdico — May 18, 2017 Follow @DavidMurdico— May 18, 2017 What likely began as a feel-good thing for companies to do with some extra scratch laying around, and a sound tax dodge, corporate social responsibility has turned into a marketing ploy at best – a socially mandated obligation at worst. TOMS Shoes is one … Continue reading The Cult of CSR – Marketing Money Maker or Social Extortion?
Murray Newlands — May 18, 2017 Follow @murraynewlands— May 18, 2017 Modern society revolves around technology and mobile devices, so using social media to reach your audience is a great way to promote your business. However, there are still countless marketers and small business owners that are struggling to harness the power of social media. … Continue reading 8 Ways To Use Social Media To Promote Your Company
Joseph Riddle — May 17, 2017 Follow @josephriddle13— May 17, 2017 It was a staple of the cartoons from my childhood: Seated on a river bank, an eager fishing enthusiast casts a line into the water and begins reeling in the line, imagining trout for dinner. Cue the laugh track — what breaks the surface … Continue reading Fishing for Data Freedom, Landing an Unwelcome Surprise
Laura Donovan — May 17, 2017 Follow @thewordpro— May 17, 2017 If you own a business, run a marketing department, or rely on the public to generate sales you need to understand that Social Media marketing and advertising can no longer be ignored. Social Media is no longer a “technology” that we use, it is … Continue reading A Few Reasons Why Social Media Matters
Harry Rollason — May 15, 2017 — May 15, 2017 Customer expectations are ever on the rise, and regulated industries don’t get a pass. Today’s consumers are accustomed to breezy ecommerce transactions from the likes of Amazon and this simplicity is the bar that financial, insurance, and telecommunication companies are held to, even though they’re … Continue reading 4 Ways to Make Social Care Work in Highly Regulated Industries (DD)
Brandon Leibowitz — May 12, 2017 Follow @seooptimizers— May 12, 2017 Instagram is a big platform. From its humble beginnings back in 2010, it’s grown into a large service with more than 500 million monthly active users, all of which are scrolling through photos in their feed and engaging with the content that they love. … Continue reading How to Best Use Instagram Analytics
Debra Murphy — May 10, 2017 Follow @MasterfulMktg— May 10, 2017 Email list building is an important part of your inbound marketing effort. Even with all of the new marketing channels, the importance of building a quality list of interested subscribers is as strong as ever. In fact, according to Smart Insights State of Email … Continue reading Email List Building: 6 Tips to Convert Visitors to Subscribers
