Ruby Rusine — June 16, 2017 Follow @SocialSMktg— June 16, 2017 Before you join the throng of companies and use your valuable and limited resources in your wish to make your social media efforts succeed, do THIS quick audit first. That way you do not waste your social media efforts, and you have realistic expectations … Continue reading Question: Will My Company’s Social Media Efforts Pay Off?
John Caiozzo — June 19, 2017 Follow @johncaiozzo— June 19, 2017 This is part one of a three-part series on earned media, owned media, and paid media. Join us as we outline the differences between them and explain how their unique characteristics can help grow your business. First up — what is earned media? There … Continue reading What is Earned Media?
Kasia Perzyńska — June 17, 2017 — June 17, 2017 Social media monitoring means tuning in every day and carefully listening to what people say, anywhere online, about a person, brand and products. Social media monitoring also refers to tracking various conversations around topics and keywords of your interest. The web is like the ocean; … Continue reading Social Media Monitoring vs. Social Listening
Parker Davis — June 16, 2017 Follow @answer1— June 16, 2017 geralt / Pixabay Many small business owners have a love/hate affair with social media. Everyone who is anyone tells you that you should be on it, and not only that – using it to amass hordes of followers, some of which (you hope!) might … Continue reading How to Use Social Media to Your Best Business Advantage
Ivan Ivanov — June 15, 2017 — June 15, 2017 There’s a simple truth in life that everyone likes to reminiscent about ‘the good old days’ and to believe that we live in times of change. Yet change happens each moment with time going through a transformation from ‘future’ to ‘past’ in a thing we’d … Continue reading Getting Political On Social Media: A Guide For Brands
Nicole Farber — June 9, 2017 Follow @FarberNicole— June 9, 2017 Sometimes, a company or organization will run into trouble. It can be a simple gaffe – a mistaken statement or action. Maybe something happened at your place of business, a college campus, in your parking lot, or other instances where you are receiving backlash. … Continue reading “Oh No She Didn’t!”: Got a Social Media Crisis on Your Hands?
Brian Wallace — June 2, 2017 Follow @nowsourcing— June 2, 2017 In 2017 there are still only 17% of startups with a female founder. Despite decades of progress toward women’s rights and workplace inclusivity, women are still lagging behind in the business world. There are, of course, many women who have powered through the obstacles … Continue reading Habits f Highly Successful Women In Business [Infographic]
Personal Branding Blog — June 6, 2017 — June 6, 2017 There’s no newspaper or magazine nowadays that does not devote some space to the fast-developing new phenomenon called social media. My explanation for this is very simple: Let’s say you invite some people for a social gathering to take place in your house. Among … Continue reading How Social Media Can Help People In Transition
Spencer X. Smith — June 5, 2017 Follow @spencerXsays— June 5, 2017 My friend, a brilliant attorney named Erin Ogden, of OgdenGlazer LLC in Madison, recently told me this story: “I saw another attorney today at lunch who I hadn’t seen in awhile. He said, ‘Oh, Erin! I am going to be sending a client … Continue reading 1 Social Media Number No One is Talking About – ROTOMA
James Scherer — May 30, 2017 — May 30, 2017 Are you managing the social media strategy for a young business? Are you wondering how to get the most out of Facebook? Some people might tell you that you have to pay to play. Before you dive into laying down cash, let’s try everything we … Continue reading What to Post on Facebook: 20 Ideas, Examples & Strategies (2017)
