By Susan Gilbert, Published October 17, 2014 Facebook Groups & Pages Benefit Work Together Have you been interacting in any of your professional groups on Facebook lately? Chances are your social activity has been focused on your business Page. With so many changes taking place on the popular social network one would assume that groups … Continue reading Use Facebook Groups To Help Your Business Page
By Tommy Landry, Published October 17, 2014 I absolutely love crafting and sharing blog posts. The power of the written word to inspire and engage is simply unmatched by nearly anything (aside from my other passion, musical performance). To get it right, you need to pick good blog titles that will drive clicks and views. … Continue reading When Blog Titles Go Bad: 9 Ways To Botch It
By Paul Biedermann, Published October 16, 2014 It’s a visual world and images touch us in a direct, visceral way unlike text can alone. They make us happy, they make us laugh, they make us inspired — they can also make us deeply sad — all in just a fleeting glance. Recent neurological studies prove … Continue reading It’s A Brand New, Brand YOU, Visual World
By Emma Vas, Published October 16, 2014 No, you’re not. Every business needs to try out more marketing channels than they currently use, because only by experimenting with as many channels as possible does any company discover and grow its revenue generation. Your business is no exception. B2B marketing channels are diverse, and each comes … Continue reading Are You Using The Best Marketing Channels For Your Business?
By Michel Falcon, Published October 15, 2014 It was in 2007 that I set a goal to become a customer experience consultant and keynote speaker. I recognized that the companies we admire have made a premeditated effort to put their customers at the core of their business. I also realized that companies who continuously … Continue reading My 3 Crucial Lessons from These Customer Experience Entrepreneurs
By Brent Pohlman, Published October 14, 2014 Engaging On Social Media – (It’s In The Past) We were all told by experts and users alike, “Don’t sell on social media, you must engage.” As a result, people everywhere, including myself were spending countless hours engaging in conversations with people across our local community and nationally. … Continue reading Stop Engaging On Social Media
By Kamila Wcisel, Published October 14, 2014< Smartphones provide us with an easy access to information on what we can find in the neighborhood. This is why optimizing businesses’ websites for viewing on mobile devices is crucial for their potential customers. An astounding 94%1 of all smartphone users look for businesses in the vicinity. 84%1 of … Continue reading How to Boost Your Business’s Reach Online
By Eric Thomas, Published October 12, 2014 Ever heard of product badges? They are like “virtual stickers” that are added to online products to call attention to special information about a product. When used on e-commerce websites, product badging has been proved to increase conversion rates by 55%. If you haven’t thought about product badging … Continue reading How Product Badging Helps Increase Conversions And Branding
By Matt Ford, Published October 12, 2014 In general, marketing has come a long way from newspaper ads to targeted online advertising. But in spite of the history, it’s hard to tell how often B2B marketers stick to the old or go with the new. One moment, you’re making a few rounds of telemarketing calls. … Continue reading Tailor Telemarketing Into Your Tweets
By Debbie Qaqish, Published October 10, 2014 In this three-part series, I examine the six keys of building and growing a thriving Revenue Marketing practice – strategy, content, people, process, technology and results. In Part One, I talked about Strategy and Content and Part Two covered People and Process . In today’s final installment, … Continue reading 6 Keys to Building a High Performance Revenue Marketing Practice: Part 3 – Technology & Results
