By Ryan Pinkham, Published October 19, 2014 If you’re like a lot of small businesses, email marketing will play an important role in your promotion plan this holiday season. With email marketing you can create a series of timely messages to announce your holiday plans, remind people about important dates and deadlines, and thank people … Continue reading 30 Creative Email Ideas For Your Holiday Email Marketing
By Jeff Bullas, Published October 18, 2014 I started this digital platform built on passion, purpose and the beckoning of exciting new frontiers. It was invigorating. This portal to the world gave me a voice I didn’t know existed. It was a journey into the unknown. I created and crafted content, built connections on Twitter … Continue reading What Most Bloggers Don’t Want to Hear
By Amanda Clark, Published October 18, 2014 A deli-pizzeria is down the street from me, meaning I’m usually found there when I am hungry and have an empty fridge. Is it great food? Not particularly, but it’s consistent and convenient. The other day, though, I got to talking with the owner and he asked what … Continue reading Why a Single Yelp Review Made a Big Difference
By Brenna Keough, Published October 17, 2014 Have you ever heard anyone say “ah – the good, old days” when it comes to marketing? Neither have we. That’s because there’s not much to miss. Marketing has changed quite a bit over the past several years – and that’s a good thing. We’ve gone from mass … Continue reading Why We Love Digital Marketing (And You Should, Too!)
By Mark Preston, Published October 17, 2014 Do you have a lot of older content on your blog that is just sitting there, doing nothing? Then this post is for you. Historical blog optimisation essentially means going through your old, outdated blog content and optimising it in order to generate more leads and traffic, eventually … Continue reading Increase Your Blog’s Conversion Rates With Historical Content Optimisation
By Lindsey Weintraub, Published October 17, 2014 If you want to convince your boss your company website needs to be updated, you’ll need quantitative, objective proof points to justify making the investment. This isn’t hard to do with Google Analytics, which is a free tool for analyzing the effectiveness of your website. Google Analytics provides … Continue reading Using Bounce Rate to Build Your Case for a Website Update
By Amanda Pensack, Published October 17, 2014 Marketing. It’s such a commonly used word these days, but what actually constitutes your marketing plan as effective? If marketing meant the same to every company to ever exist, major industry game players today, such as Coke, Google and Apple, would be executing strategy and similar tactics to … Continue reading 3 Ways to Craft an Effective Marketing Strategy for Your Business
By Molly Bruno, Published October 17, 2014 As we all recall from history class, the industrial revolution marked an enormous turning point in history. Staples of society like manufacturing, transportation, agriculture and technology were drastically transformed in the industrial age to become faster, stronger and more efficient. During such a time of change, the need … Continue reading Business Moves from Industrial to Social Age with Content Marketing
By Megan Brenig, Published October 17, 2014 Recovering after a media or brand crisis can be a make it or break it moment. Some businesses handle crisis well, some take precautions and learn from previous mistakes, and some will freeze and fail. Recovery potential and duration vary based on several different factors: the scale of … Continue reading 3 Shining Examples of How Great PR Can Conquer All
By Heather R. Huhman, Published October 17, 2014 “If you want to land a job, you need to be on LinkedIn. Period!” How many of you have heard this advice over and over again? I’m sure by now, everything you’ve heard about building your brand on LinkedIn seems like old news. Although LinkedIn is an … Continue reading 6 Ways To Expand Your Personal Brand Beyond LinkedIn
