Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. But what if you could know which people were truly influential in terms of driving revenue for your brand? Instead of guessing based on follower counts or shares, what if you could dig deep into customer data … Continue reading Can Marketers Predict And Measure Influence, Down to the Dollar?
When I was a kid, my father would often say “Why try to fix something with a band-aid, when you know cement is required?” Ever noticed what’s required when utilizing cement? A little more effort is required when attempting to put something that will last for a while in place. This made me think about … Continue reading Are You Using Band Aids Or Cement To Improve Your Customer’s Experience?
When it comes to social media, social sharing, and personal branding, I am no longer an enthusiast. Nor am I a social media ninja, maven, evangelist, warrior, or expert. However, I am a strategist, if only for my secret and personal benefits. Yes, I have found social media success and have lived to write about … Continue reading The Secret to My Secret Social Media Success
by Laurie Sullivan, Oct 22, 2014 Affluent consumers research products and services weekly before making a purchase giving brands an opportunity to reach out frequently. Some 71% to 92% mostly do their research on a computer, but many rely on their smartphone as a tool. In fact, more than half do research online when choosing … Continue reading Understanding Affluent Clicks, Purchases, Research Decisions
When you started your business Sometime in your life, you made the big decision to start your own business. It was probably based on the idea that this was something you knew how to do and you could do really well. So you got some business cards and set up shop. And then came that … Continue reading The Secret to Get People to Buy Your Stuff
99% of the time, the written word is the chosen medium for companies doing inbound marketing. However, as I’m sure you know, not all writing is created equal. I’m certain you’ve encountered bad content online that isn’t doing anyone any favors. Content marketing is an investment, and you definitely deserve to see a return! When … Continue reading 8 Ways What You Write Affects Your Bottom Line
The problem with brand value is really simple: no one agrees on it. The GE brand value, for example, in 2011, was variously estimated to be worth $ 30.5B, $ 42.8B, and $ 50.3B by different brand valuation services. That’s a difference of about $ 20B between the high and low estimates. It gets worse. … Continue reading The Problem With Your Brand Value And What You Should Do About It
Ever Googled yourself? What did you see? Did you like your web “you”? That’s the only way some people see you today in a digital world. You are defined by your online content, brand and persona. Sometimes a personal branding focus can be seen as an overt attempt of self promotion. In crowded job market … Continue reading The 10 Pillars To Creating a Personal Brand in a Digital World
Jason Momoa’s audition tape for Game of Thrones on YouTube has gained some traction, and his intensity shows how he landed the role Khal Drogo. Though the clip has been on YouTube since 2012, its popularity is just surfacing. In the video Jason Momoa performs the haka, a traditional dance associated with New Zealand’s Maori … Continue reading Jason Momoa’s ‘Game Of Thrones’ Audition Tape For Khal Drogo Surfaces
Your website is one of the biggest assets your business has, and business owners are constantly looking for was to improve the number of leads and sales their website generates. Most rely on lead capture forms and call-to-actions that includes their company phone number, but what about utilizing live chat to help improve conversions? You … Continue reading 5 Reasons Live Chat Can Improve Your Website Conversions
