Category Archives: Social Media Utilization

3 Reasons You Need To Get Your Inbound Marketing Certification

By Ashley Jones, Published October 24, 2014 When I started my inbound marketing certification I was excited to learn more about the field. I had never been “certified” in anything before and I didn’t know a lot about inbound marketing. After learning more about the certification through HubSpot, I quickly realized the certification process was … Continue reading 3 Reasons You Need To Get Your Inbound Marketing Certification

Why Your Business System Is The Key To Global Growth

By Neil Davidson, Published October 24, 2014 Having offices in worldwide locations is great – in theory. However, while the amount of business you are attracting may be increasing, your business systems may not be running efficiently. If each of  your offices manage their project delivery and reporting in different ways, this makes business growth … Continue reading Why Your Business System Is The Key To Global Growth

13 Brilliant Email Marketing Tools for the Savvy Marketer

By Jared Flamm, Published October 23, 2014 Email remains the best digital channel for ROI. However, like everything else email can be spiced up for a better user experience and to drive more conversions. Thankfully there’s been a growing number of tools out there that have been created to solve our collective email nightmares. Best … Continue reading 13 Brilliant Email Marketing Tools for the Savvy Marketer

How to Deal with Negativity on Your Blog (and the Internet)

By Megan Totka, Published October 23, 2014 Any seasoned blogger or social media marketer will be able to tell you war stories about awful comments, negative feedback, or surprising responses they’ve gotten to content that they have published. Unfortunately, negativity and the Internet seem to go hand in hand. As a blogger, you’ll often get … Continue reading How to Deal with Negativity on Your Blog (and the Internet)

9 Metrics for Measuring the Success of Your Brand Ambassador Campaigns

By Marcella Wigg, Published October 23, 2014   Measuring the success of your brand ambassador program is important. But what metrics should you use as indicators of success? Which measurements will allow you to see for yourself the success of your brand ambassador program? When analyzing what your ambassadors have contributed to your brand during … Continue reading 9 Metrics for Measuring the Success of Your Brand Ambassador Campaigns

Thinking About Online Ad Buying? Get To Know These Digital Spaces

By Bob Hutchins, Published October 23, 2014 Most of the purchasing decisions we make are fairly straightforward – grocery shopping, for example. Then, there are other purchases that require a more in-depth level of research: Your next car or a vacation rental. Beyond these purchasing decisions… there’s ad buying. You could mess up your car … Continue reading Thinking About Online Ad Buying? Get To Know These Digital Spaces