Brandon Leibowitz — September 25, 2017 Follow @seooptimizers — September 25, 2017 geralt / Pixabay Lack of engagement is one of the most frustrating parts of social media marketing. If you are not consistent in posting on social media, then if you are lucky, you will sometimes get a like, but no regular follows, comments, … Continue reading Being Social on Social Media to Grow Engagement
Denny McCorkle — September 22, 2017 Follow @DennyMcCorkle — September 22, 2017 The use of social media can make or break a near or recent graduate’s personal brand, job search, or career advancement. Just the mention of a job search can bring fears, worries, and stress to near and recent graduates. Are you prepared for … Continue reading 4 Essential Social Media Lessons for Near and Recent Grads
Ad fatigue is a problem we’re all too familiar with, so how can you avoid it? Contributor Laura Collins shares key techniques to refresh your creative efficiently and effectively. Laura Collins on September 22, 2017 Every time we step outside our front door, switch on the television or look at our phones, we’re bombarded … Continue reading Social media ad fatigue: How to combat it without spending all day making new creatives
Ana Gotter — September 18, 2017 — September 18, 2017 The last time you made a video for social media, did you keep mobile users in mind? For the majority of businesses, the answer to this question would be “no.” Social media is already mobile-optimized after all—why should your social video not automatically be optimized … Continue reading Creative Considerations for Videos in the Mobile Feed
Harry Rollason — September 16, 2017 — September 16, 2017 Conservatives are those companies who have achieved high investment but low innovation in social care. There are a number of reasons why companies might end up here but most often it’s due to legacy systems, internal bureaucracy, and a lack of executive awareness or interest … Continue reading How Social Conservatives Can Evolve into Market Leaders
Esther Cohen — September 14, 2017 — September 14, 2017 As the recent Google memo fiasco showed, diversity and inclusion remain a challenge even for the world’s most successful companies. Diversity, inclusion, and integrity aren’t just buzzwords; they are critical instruments for building a better, more sustainable business. They are also powerful recruiting tools – … Continue reading How to Create a Culture of Diversity and Inclusion Your Agency
Susan Tucker — September 12, 2017 Follow @getsusanmktg — September 12, 2017 geralt / Pixabay Everyone says that you should show your personal side, even if you’re using social media for your business. Personalizing your content and interactions puts a human face on your business. This is how you build real, authentic relationships. But there … Continue reading How Personal Is Too Personal for Social Media?
Harry Rollason — September 11, 2017 — September 11, 2017 Of all companies on the Social Maturity Index, Observers have the longest way to go. They are those brands who haven’t yet begun their journey, either because they haven’t identified the social media imperative or they aren’t sure of how to proceed. Their service organization … Continue reading How Social Observers Can Evolve into Social Contenders
Renzo Costarella — September 10, 2017 — September 10, 2017 Selling products online is no easy task. After spending months if not years developing your online storefront you’ll probably have high hopes of high traffic and revenues. If that’s not the case, you’ll want to ask yourself some key questions before moving forward. Here are … Continue reading 3 Key Questions for Any Online Business Owner
Carol Stephen — September 8, 2017 Follow @Carol_Stephen — September 8, 2017 How to Make Money with Social Media without Losing Your Mind Although social media isn’t magic, it is possible to draw attention to your products and services using social media, especially when your posts are thoughtful and anticipate what your audience wants. By … Continue reading How to Make Money with Social Media Without Losing Your Mind
