Douglas Burdett — October 19, 2017 Follow @MarketingBook — October 19, 2017 With buyers avoiding your salespeople and interruptive marketing messages, social selling can help you breakthrough to the modern, informed buyer. 12019 / Pixabay The way your customers buy has changed in recent years, and sadly, many in sales are still in denial about … Continue reading How to Use Social Selling to Connect With Barricaded Buyers
Connecting with clients on Facebook or Instagram can be a slippery slope. Columnist Matt Umbro explains why it’s better to keep your work and personal lives separate. Matt Umbro on October 18, 2017 A common question that I hear among digital marketers is, should you connect with your clients on social platforms? My answer … Continue reading Should you connect with your clients across social platforms?
Laura Donovan — October 13, 2017 Follow @thewordpro — October 13, 2017 Pexels / Pixabay It’s October, fall has arrived and Halloween is coming. Halloween spending is projected to hit a record $ 9.1 billion in the U.S. “After a long summer, consumers are eager to embrace fall and all of the celebrations that come … Continue reading 4 Spooky Social Suggestions for Your Halloween Campaign
Darleen DeRosa — October 9, 2017 Follow @onpoint_llc — October 9, 2017 StockSnap / Pixabay According to Brandon Hall’s State of Leadership Development report, 25% of organizations report that less than 10% of critical leadership positions have ready and willing successors. For leaders in Human Resources, finding the right individuals to fill leadership positions is … Continue reading Line Your Bench With Star Leaders: Here’s How
Richard Howe — October 6, 2017 — October 6, 2017 Following on from last week’s blog post about website demographics, we will step further into the stories behind your analytical figures to find out just who your audience are, how they behave and what motivates them. Once you gain a deeper understanding of exactly what … Continue reading A Closer Look at Website Psychographics
Carol Stephen — October 4, 2017 Follow @Carol_Stephen — October 4, 2017 Five Powerful Ways to Complete the Circuit with Social Media. Completing the circuit, closing the loop, or sealing the deal: they’re all ways to say the same thing. My clients always want to know the best ways to get the most out of … Continue reading 5 Powerful Ways to Complete the Circuit with Social Media
Madhumanti Debnath — September 29, 2017 — September 29, 2017 geralt / Pixabay Salespeople the world over are duking it out over the best strategy: cold calling or social selling. Which one delivers the best results? Which one is hype? Which one, ultimately, is the best for your business? This debate, like so many in … Continue reading The Debate Surrounding Cold Calling vs. Social Selling
Roxanne Abercrombie — September 27, 2017 Follow @parkersoftware — September 27, 2017 Despite the elegant technology companies have at their fingertips, the customer journeys they offer are often far from slick. The common complaints of today are the common complaints of a decade ago: waiting on hold, being transferred around, a lack of knowledge, a … Continue reading Sliding Doors: Your Customer’s Journey [Infographic]
Darnelle O’Brien — September 26, 2017 Follow @thekissagency — September 26, 2017 2017 has seen a stack of exciting updates from all the major social media platforms. Facebook, Instagram, Snapchat, LinkedIn, YouTube and Google have been responsive to evolving needs and quick to provide innovative solutions to improve user experience. With social media evolving rapidly, … Continue reading Facebook, Instagram, Snapchat and LinkedIn Updates You Need to Know
Ashley Komee — September 26, 2017 — September 26, 2017 With social media, the personal is the professional. If you rely on your online presence as a means to earn money in any capacity, what you say and share on social media matters. The fact that you might be using a personal account vs. a … Continue reading 10 Things You Should Never Share on Social Media
