Category Archives: Social Media Marketing

Livefyre Launches Livefyre Studio To Help Marketers Repurpose Social Content

Continuing to move beyond its roots as a comment platform, the company is offering an enterprise level aggregation and publishing tool. Martin Beck on November 21, 2014 Livefyre today announced the launch of a new content aggregation and publishing tool for websites, mobile apps and other digital marketing. Called Livefyre Studio, the new product puts … Continue reading Livefyre Launches Livefyre Studio To Help Marketers Repurpose Social Content

Beyond ‘the customer is always right’: understanding the social shopper

  By Mike Saunders, November 05, 2014     The consumer has always been right, but now they are so informed by their peers that they are savvier than ever when it comes to choosing between products, services, and brands. A few years ago, ‘social’ meant Facebook pages and Twitter profiles; today, it’s about involving … Continue reading Beyond ‘the customer is always right’: understanding the social shopper

How to Make Your Visual Content Stand Out On Social Media

 by Pooja Lohana October 29th, 2014 You’ve seen it with your own eyes. Social is going Visual Social and it’s about time you started creating and sharing some cool visuals for your brand or clients. It’s natural for humans to immediately pay attention to visuals. When blogging first became popular, people posted longish posts of … Continue reading How to Make Your Visual Content Stand Out On Social Media

Game Changer? Imagine A Twitter Where You Followed Interests Rather Than User Accounts

Like other major social media sites, the content on Twitter that you see is mostly based on those you follow. But what if you threw out the follower model for an interest-based one? Danny Sullivan on October 27 If you’ve ever signed someone up for a new Twitter account, one of the challenges a new … Continue reading Game Changer? Imagine A Twitter Where You Followed Interests Rather Than User Accounts

Don’t Like Twitter’s Recommended Tweets? Too Bad, They’re Here To Stay

Twitter says the experiment yielded “user enjoyment,” so they made it permanent. By Peter Wade A few months ago, Twitter started experimenting with inserting recommended tweets into users’ timelines whether they follow the tweeter or not. Like it or not, Twitter announced this morning that the practice is now permanent.   In a Friday-morning blog … Continue reading Don’t Like Twitter’s Recommended Tweets? Too Bad, They’re Here To Stay