Liz FromentSeptember 17, 2015 There are few things more important to brands and marketers today than interactivity and engagement online. In fact, we measure those things daily, in the form of clicks, shares, and re-tweets (to name a few). And, while sending out a Tweet is great, there might be a better way to increase … Continue reading Ramp up Social Media Engagement with Reveal Marketing
Anne KimbrelSeptember 3, 2015 The Minor League Baseball team, the Hillsboro Hops won the Northwest League Championship in 2014 and so far in 2015 they are the season first-half title winners for the second consecutive season. In addition to being baseball champs, the Hillsboro Hops are social media champs by continually thinking outside the … Continue reading How a Minor League Team Uses Social Media to Improve Fan Engagement
Kate RoseAugust 24, 2015 Pinterest and Instagram are both well established now, and being actively and effectively used by many businesses who have good visual content to offer. Superficially, they are very similar; both platforms major on the sharing of images, usually photographs, and this can lead to businesses treating them as identical and taking … Continue reading Pinterest vs Instagram: When to Use Each for Your Business
Jeanette RussellAugust 20, 2015 You have your email list. You have your phone numbers, zips, and addresses. Heck, you even know how many actions each person has taken, their last donation or purchase, and if they open emails. But there’s something incredibly valuable missing here. You’re missing social insight This new view is more than … Continue reading 8 Social Insights That Drive Engagement (Which You Probably Don’t Know)
Pam McBrideAugust 18, 2015 “Engagement” has been a buzzword in the social media marketing space for years, and it has remained part of the vocabulary for a reason: it matters. Measuring success on social can be difficult, especially when attempting to affix a dollar figure. Engagement metrics – retweets, shares, likes, replies, clicks – are … Continue reading Want More Engagement in Social? Focus on These 5 Things
Megan IngenbrandtAugust 17, 2015 Social media is all about connecting, building relationships, and networking. Unfortunately, the art of networking correctly through social media is one that’s learned through experience. If you’re handling your brand’s social media success, or simply building your personal brand, avoid these sins. Otherwise, you’ll face the wrath of your followers. 1. … Continue reading The 10 Commandments of Networking on Social Media
Rick GoodmanAugust 13, 2015 The great promise of social media is that it allows us to connect with people even at a distance; you don’t have to be in the same room with someone or even on the same continent to strike up a conversation on Facebook, or to share with them your point of … Continue reading How Periscope Can Transform Your Thinking About Social Engagement
Gina HallAugust 12, 2015 At more than a century old, filmmaking is an ancient art compared to social media. In the last one hundred years, filmmakers have developed and honed storytelling techniques that have become de rigeur in the industry. For social media managers trying to tell a story about their brands can learn a … Continue reading 3 Things Social Media Managers Can Learn From Filmmakers
Bob HutchinsAugust 5, 2015 Every marketing strategy needs two angles: the data/numbers-driven angle and the creative Big Idea angle. Without the first angle, a concept is doomed to flop. Without the second angle, no one will care about your finely tuned demographics or publishing schedule. The how-often-should-I-post-on-social-media-for-my-brand-question is informed by both of those angles. On … Continue reading How Often Should You Post On Social? (New Summer 2015 Data)
Todd DefrenAugust 4, 2015 Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. All we ask is that if … Continue reading Top 10 Guidelines For Social Media Participation
