Hootsuite, Buffer or something else entirely? What tool works best for your social marketing needs? Columnist Mark Traphagen explains why you may want to use more than one to schedule posts. Mark Traphagen on January 21, 2016 While there are many tools for pre-scheduling social media posts, ranging from free-but-simple to expensive-and-complex, two tools that … Continue reading Social Media Scheduling: Why I Use Buffer And Hootsuite In Tandem
by Andre Oentoro January 19, 2016 Follow @breadnbeyondJanuary 19, 2016 Social media has been a platform for advertising and marketing for companies ever since it surfaced. 67% of consumers have used a company’s social media site for the same service they can get through phone or web site. Since the majority of the public is … Continue reading Social Media Customer Service: A 4-Step Approach to Keep Your Customer 99% Happy
by Dhariana Lozano January 19, 2016 Follow @DhariLoJanuary 19, 2016 Social media engagement has been in the shadows as a goal and metric, but it seems that 2016 will be the year audience engagement gets to (finally) shine! It’s one thing to amass a following – just numbers of people that pile up and follow … Continue reading 8 Steps to Increase Your Social Media Engagement
by Graham Jones January 12, 2016 Follow @grahamjonesJanuary 12, 2016 Probably, you use social media for your business; most organizations have some kind of social media activity these days. However, are you using the data and information you glean from social media to shape your business? There is a real chance that this is a … Continue reading Is Your Social Media Audience Truly Representative?
by Susan Solovic January 3, 2016 Follow @SusanSolovicJanuary 3, 2016 Before we start talking about how to find the best hashtags, let’s do a little review of what exactly hashtags are — this is for those of you who aren’t exactly social media gurus; the rest of you can feel free to skip over. A … Continue reading How to Find the Best Hashtags and Boost Your Social Media Engagement
by Stephanie Wharton December 21, 2015December 21, 2015 Facebook and Instagram are making waves in the social ad space. eMarketer is estimating that Facebook will capture nearly 65% of social network ad revenues in 2015. And while Instagram doesn’t yet carry as much weight, the channel is growing rapidly. According to an eMarketer forecast, Instagram … Continue reading 4 Ways to Drive ROI with Facebook and Instagram Ads
by William Comcowich December 12, 2015 Follow @CyberAlertDecember 12, 2015 Photo credit: Sebastiaan ter Burg During the 2014 Grammy’s, Twitter users pointed out a striking resemblance between Arby’s logo and singer-songwriter Pharrell Williams’s hat. Fortunately for the restaurant chain, its social media listening team was actively monitoring its brand terms on Twitter. It seized the … Continue reading 10 Ways Social Media Listening Can Benefit Your Business
by Jomer Gregorio November 23, 2015 Follow @JomerGregorioNovember 23, 2015 Every day, more and more people are using the Internet — not just for casual informational search, but for socializing, too, paving way to countless social media websites. However, these platforms do not only cater for individuals who are looking to connect with their friends … Continue reading Top 8 Social Media Etiquette for Business (Infographic)
by Madeline Boehmer November 8, 2015 Follow @madelineboehmerNovember 8, 2015 It seems like most of us have a love-hate relationship with social media – we know how terrible it is to constantly be connected to everyone and everything, but for some reason we just can’t quit get enough. In a survey taken by globalwebindex, they … Continue reading Top 4 Ways Social Media Can Save Your Business Time
Dave GoetzOctober 20, 2015 What You Learn When You Actually Do Social Media More than a decade after the explosion of social media, it’s harder than ever to build followers. So many platforms, so little time. So have you figured out how to use Periscope yet? Of course you have. Ten years after the social … Continue reading 5 Hard Fought Lessons for Building a Social Media Following
