by John Hoholik May 12, 2016 Follow @STARTEKGlobalMay 12, 2016 The rise of ad blocking and consumers’ growing mistrust of sponsored content is a clear indicator that customers want more control over their online experience. They’re tired of brands pushing marketing messages at them on every possible channel, especially when the content is not personalized … Continue reading How to Authentically Engage with Customers on Social Media
by Tahir Akbar May 4, 2016 Follow @tahirakbrMay 4, 2016 Social media dominates modern marketing. Given the soaring popularity and growing user base of social networks, businesses are investing more in social media. In 2015, 88% of US companies were using social media for lead generation and the percentage is expected to reach 89.4 percent … Continue reading 6 Tips to Maximize Social Media Reach and Drive Engagement
by Steve Momorella April 8, 2016 Follow @momorellaApril 8, 2016 Over the past several years, social media has become one of the primary distribution channels within an online newsroom. In addition to using email alerts, organizations have started leveraging tools such as RSS feeds, blogs, social sharing and embedded social widgets to help extend their … Continue reading Leverage Social Media in Your Online Newsroom
by Eric Seal April 1, 2016April 1, 2016 Here’s the state of Social Media Engagement in 2016. We’re in the middle of a social revolution. There are more social media channels than ever. Businesses have doubled their follower counts since 2015 (Source: Forrester). And brands are pumping out more content than ever before. But ROI … Continue reading Is Your Social Media Engagement Falling Behind? Here’s What You Need to Do
by Andre Oentoro March 22, 2016 Follow @breadnbeyondMarch 22, 2016 Sharing a promotional video (e.g: advertising, explainer video) on social media has been both a way to get refreshing new website visitors and a pain in the bum. It’s a joy whenever it gets hundreds of likes and share and it’s tough when no one … Continue reading 4 DIY Video Sharing Tricks to Boost Social Media Engagement in 5 Minutes
by Melissa Chu March 21, 2016March 21, 2016 Are your social media efforts engaging people? Do you want to learn how to get audiences to respond? Creating content that connects with your target audience makes you stand out and motivate consumers to take action. In this article you’ll discover five ways to captivate audiences by … Continue reading Social Media Engagement: 5 Psychological Principles You Can Use to Improve Results
by AJ Agrawal March 12, 2016 Follow @ajalumnifyMarch 12, 2016 Social media has an extreme appeal to users of all demographics, as 2.1 billion people have accounts. It provides you with the opportunity to hit the largest audience in the world, something that has never before been a possibility. Building up a social media presence … Continue reading Effective Ways to Build Your Social Media Presence
by Kevin Homer March 7, 2016 Follow @kevin_homerMarch 7, 2016 Everybody enjoys a fun game or contest, and companies are paying attention to this realism by integrating these methods of entertainment into their marketing strategies. Whether it’s the NCAA March Madness tournament brackets, McDonald’s Monopoly Board Game, or JG Wentworth’s ‘Live Your Dream Now’ sweepstakes, … Continue reading The Impact of Gamification and Social Media Contests
by Bob Hutchins January 28, 2016 Follow @BobhutchinsJanuary 28, 2016 Engagement. It’s one of the most-talked-about metrics in our current digital landscape. High engagement rates, high-quality engagements, repeat engagements… all of these things are important to today’s marketers. But are we going about it the right way? Let’s look back a little to see how … Continue reading True Social Engagement Is a Restorative Practice
by Olivier Choron January 22, 2016 Follow @purechannelappsJanuary 22, 2016 We all know what advocacy is, and when done correctly it can greatly benefit us as brands. Partner this with social media, and social media advocacy becomes one of your best marketing assets. The question is are you taking full advantage of all your advocates? … Continue reading Why Social Media Advocacy is Inevitable
