Sreejata ChatterjeeAugust 16, 2015 Recently, we’ve talked to several brands who are looking to find out more on: How they perform in social vs the competition The sentiment of their brand vs the industry The context in which their brand is most likely to be mentioned vs the competition Tracking brand “wins” Determining who their … Continue reading Conducting a Competitive Analysis using Social Media Data
Are you using intent data as effectively as you could be? Columnist James Green breaks down the hurdles marketers face in using intent data to its full potential. James Green on July 13, 2015 Just a few short years ago, the marketing industry was focused on understanding and leveraging the surplus of digital technologies rapidly … Continue reading Reach Your Maximum Potential With Intent Data
Jeff SorianoJuly 2, 2015 Social media provides marketers with more data than ever before, and it’s all delivered in real time. I recently teamed up with B2B marketing speaker and author, Paul Dunay, on a RingLead webinar to discuss the topic of using social data as a B2B marketer, as well as how to avoid … Continue reading 3 Smart Ways to Maximize Marketing with Social Data
Blake HarrisJune 15, 2015 On the surface, there might appear to be little in common between blockbuster movies and effective explainers. But, at their core, both are just vehicles for telling a story. And with Jurassic World raking in an estimated $ 511.2 million in the box office this past weekend, we thought it might … Continue reading What the Success of Jurassic World Can Teach Us About Making Explainer Videos
Austin IulianoJune 15, 2015 What is Meerkat? Meerkat is a new app and social media integrated with Twitter. It allows you to live stream video and sound through your smartphone. This essentially turns every smartphone user into a T.V broadcaster. Conveniently, meerkat directly links with Twitter accounts, letting people stream a live video to their … Continue reading Top 10 Ways To Build Your Meerkat Audience
Amanda NelsonJune 6, 2015 In a recent RingLead webinar, Jeff Soriano, Director of Demand Generation at SocialFlow, and Paul Dunay, award-winning B2B marketing expert and author, discussed the importance of social data for marketing success in a Q&A, panel-style webinar. I was honored and excited to be a part of it, and if you missed … Continue reading Marketing Experts Answer Your Burning Questions About Social Data
Vanessa DiMauroMay 9, 2015 I’ve been a little quiet on the blog lately because I have been busy with clients and giving talks – lecturing on social selling at Cisco’s Partner Summit to teaching about knowledge management at Columbia’s IKNS program (see photo above) and a few other stops along the way. While each venue … Continue reading Why Building Social Capital Matters In Business
Louis FoongMay 8, 2015 The term “big data” has become one of those tech buzzwords that people seem to love. But what exactly is “big data” – and more importantly, how do you put it to work for you? This infographic, from Clear Ci, explores some of the best places to harvest data today, including … Continue reading Be More Competitive By Nurturing Big Data (Infographic)
Christopher PennMay 1, 2015 Unemployment continues to sink, with official unemployment at 5.5% and total labor underutilization at 11%. Given this backdrop, how is the professional social network doing? Has LinkedIn’s pivot to become a content marketing site and publisher been a success? Let’s look at the numbers. Growth LinkedIn’s network continues to grow at … Continue reading State of Social 1Q15: LinkedIn Marketing Solutions Dips
Mike MoranApril 4, 2015 They mean well, our corporate legal counsel. They really do. They are paid to protect the company from risk. And when they see something new and risky on the horizon–like this social media thing–they react. They stamp it with a big red “NO.” They know that some employees are going to … Continue reading How Your Legal Team Might be Making Social Media MORE Risky For Your Company
