Category Archives: Social Campaigns

Is Social Advertising Subverting Social Media Marketing?

Social Campaigns

Chris HortonMay 2, 2015 Fueled by new technologies and widespread corporate adoption, social advertising is finally hitting the mainstream. According to a recent report issued by Strategy Analytics, ad spend on social networks grew a robust 41% globally in 2014, totaling over $ 15.3 billion, and now accounts for 11% of global digital ad spend. … Continue reading Is Social Advertising Subverting Social Media Marketing? →

Social Media Amplification Works: Ask Microsoft Channel Partners!

Social Campaigns

Olivier ChoronFebruary 22, 2015 60 Microsoft partners and users of socialondemand® from purechannelapps, offered as a free service by Microsoft under the programme name ‘Microsoft SocialonDemand’ in the UK, recently answered a social media survey for Microsoft. The results were astonishing. Like many brands, amplifying your message on social media is crucial in order to remain … Continue reading Social Media Amplification Works: Ask Microsoft Channel Partners! →

Why Your Small Business Should Participate In An Instagram Weekend Hashtag Project

Social Campaigns

Gail OliverJanuary 11, 2015 Instagram is hands-down, the hottest social media site of the moment with 100 million unique visitors each month. If you are not aware of what Instagram is, it is a free app that lets you take a photo or video, choose a filter to transform its look and feel, then post … Continue reading Why Your Small Business Should Participate In An Instagram Weekend Hashtag Project →

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